Will Pearson is not your typical 27-year-old. He’s the co-founder of mental_floss, the quirky magazine that teaches you everything you should have learned in school but didn’t, and wunderkind behind the fast-growing mental_floss brand that now includes a series of books, a trivia board game and popular Web site.
Whether your audience is corporate executives, small business owners or MBA students, they’re sure to profit from Will’s reality-tested insights on achieving business success. Unlike many consultants or academics who have never met a payroll or actually managed a business in their lives, Will draws on the real-world lessons that he’s learned over the past five years as he built his rapidly-growing media company: Mental Floss LLC.
In addition to the magazine, Mental Floss has created a series of best-selling books (Condensed Knowledge, Forbidden Knowledge and Instant Knowledge) with HarperCollins, and a new high-octane trivia board game. Will’s practical tips are borne out of taking a dorm room idea and growing it into a multimillion dollar business in just a few short years. His presentation is perfect for any business that’s looking for a competitive edge.
A magna cum laude graduate of Duke University, Will is smart and firmly rooted in the real world. In 2001, while still a student at Duke, Will and co-founder Mangesh Hattikudur launched mental_floss magazine, which has quickly become a “must-read” for anyone who wants “to feel smart again.” Since its launch, the magazine has received rave reviews from national media, including Newsweek, Entertainment Weekly, The LA Times and Washington Post. A frequent guest on CNN Headline News with more 100 appearances, Will has also become a highly-sought after radio personality.
In his presentation, Will gives many practical tips that will touch key elements of business success, including:
- How to raise money
- Choosing the right advisory board
- Picking partners and forming joint alliances that are win-wins
- Guerilla marketing that works
- Growing your brand: what works and what doesn’t work
- Delivering outstanding customer service
- Why a good law firm must be part of your business plan
- Developing an exit strategy for your business
- Ignore the internet at your own peril
- Can a virtual company approach work for you
- The challenges of managing rapid growth
Will’s presentation style is pure mental_floss: often irreverent, frequently terribly funny and always chock-full of solid information in bite-size chunks. He, of course, can tailor his message to the individual needs of your audience, but he can’t do boring. Or too self-important.
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