Tom Sant: Profile

An internationally known expert in proposal writing, Tom Sant has been called "America's foremost practitioner of proposal writing" by the American Management Association.  He has trained thousands of sales people, executives, and other professionals to write winning proposals, deliver effective presentations, and manage complex communication projects in a career that spans more than 25 years.

He is the author of Persuasive Business Proposals, which has sold more than 40,000 copies and which was reissued by AMACOM in a new edition in December 2003.  In 2001, he was named the first-ever Fellow of the Association of Proposal Management Professionals (APMP) for lifetime contributions to the profession of proposal writing.  Tom has spoken to audiences around the world and worked with hundreds of companies to improve their proposal writing, presentation skills, and business capture processes.

Tom is former stand-up comic, a collge professor, and CEO of a software corporation that developed one of the most innovative sales automation solutions in the world. A recognized expert on persuasion, sales processes, presentations skills and proposal writing. Tom combines research into the science of persuasion with a unique blend of humor and practical insights. As an experienced business consultant, he has worked with organizations from almost every sector of the economy, and he can quickly customize a message for your audience. Most important of all, Tom believes in delivering simple, practical ideas that are quick and easy to apply. Attendees leaves his presentations with new skills, ready to apply best practices that will increase their success.

Accomplishments and Honors

Creator of the world's first proposal automation system


Named the first-ever Fellow of the Association of Proposal Management Professionals (APMP) for lifetime contributions to the profession of proposal writing (2001)


Gold Medal for best industrial video of the year at the New York Film and Video Festival (1988)


Platinum award from the 2004 MarCom Creative Awards Competition for outstanding writing in an electonic newsletter, winning against 3,344 entries from around the world


Silver Telly Award for the best non-broadcast Video and Film Script (1994)


IABC Bronze Quill for best video production (1992)

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