The premier brand strategist for the digital age and America’s leading reinvention specialist, Robin Fisher Roffer provides the rocket fuel that has ignited the launch pad of dozens of brands all over the world. As a bestselling author, career coach and sought after speaker, Robin helps professionals reinvent their personal brands and reignite their careers.
As founder and CEO of Big Fish Marketing, Robin has launched and reinvented brands for such top companies as A&E, AMC, Aon, Bloomberg, CNN, Comedy Central, Discovery Channel, Disney Channel, FX, History, Lifetime, MTV, Sony, Time Warner, 20th Century Fox and Wet n Wild Cosmetics.
Drawing on her experience creating some of the world’s leading entertainment brands, Roffer became the pioneer of personal branding when she penned her first book Make a Name For Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
Roffer’s second book, The Fearless Fish Out of Water: How To Succeed When You’re The Only One Like You, shows professionals how to become connected and relevant at work by cultivating a unique identity, how to fit in while standing out and how to transform differences into high impact.
Roffer’s third book, Reinvent Yourself!, co-written with her husband Steven, is a “Vook” (video book available on iTunes). Readers are guided through a revolutionary process to reinvent their careers, so they can differentiate themselves from their competition, be valued for their true talents, reach their highest potential and make more money.
In addition to empowering individuals with her corporate branding secrets through online training programs, webinars and live seminars, Roffer delivers keynote presentations and conducts workshops at some of the nation’s most well-known corporations and universities such as Citibank, Sam’s Club, Mattel, UBS, Verizon, Columbia Business School and Wharton School of Business. Her speeches and trainings—all of which focus on getting the most out of yourself and your employees—inspire participants to embrace their uniqueness, focus on their strengths, and work with greater authenticity, influence and success.
She appears as a career expert on national TV and radio shows, has been quoted in the Los Angeles Times, Washington Post, Investor’s Business Daily, Entrepreneur and Forbes, among many others, and is a contributing career writer for Martha Stewart’s Whole Living Magazine.
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