Rajendra Sisodia: Profile

Raj Sisodia is professor of marketing and founding director of the Center for Marketing Technology at Bentley College. He has a Ph.D. in marketing and business policy from Columbia University. He has published nearly 100 articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Business Strategy, Journal of Business Research, and many others. He also writes frequently for the Wall Street Journal. His research, teaching, and consulting expertise spans the areas of values-based leadership, stakeholder relationship management, strategic marketing, marketing productivity, marketing ethics, and stakeholder-based marketing.

In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the U.K.-based Chartered Institute of Marketing. Sisodia consults with and provides executive seminars for companies in various industries. Clients have included IBM, Volvo, Nokia and AT&T, to name a few.

His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose (Wharton School Publishing, 2007) was named by Amazon.com and others as one of the ten best business books of 2007, and has been translated into seven languages. He coauthored The Rule of Three: How Competition Shapes Markets in 2002 with Jag Sheth. Other recent books include Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (2006) and Does Marketing Need Reform? (2006), also with Jag Sheth.

"Our Owners Conference was very successful! And it was, in part, due to Raj's presentation. Our franchisees really related to his message and extensive knowledge. He was also very warm and engaging with our group, which contributed to the overall feel of the event."
Gold's Gym Franchisee Association
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