Michael Tchong

Michael Tchong: Profile

His ability to identify emerging trends early was refined during a career that began at some of Madison Avenue’s most prestigious ad agencies. Michael leverages his knowledge of marketing, media and technology to help audiences better grasp how huge waves, which he calls ubertrends, are reshaping society. His spellbinding roller-coaster rides through the “landscape of now” reveal a host of opportunities these ubertrends provide.

An innovation specialist, Michael motivates and inspires audiences by exploring cross-disciplinary products and services that successfully ride emerging market trends. His transformational talks also show how marketers are adapting to fast-moving changes in the consumer culture, with a special emphasis on the evolving world of social media.

His unique ability to decode the future, lead the U.K.’s The Daily Telegraph to label Michael “America’s most influential trendspotter.” He has appeared in numerous publications and TV shows, including Access Hollywood, Advertising Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired.

Michael is the author of Social Engagement Marketing, which will provide an easy-to-navigate “interface” to the rapidly developing world of social media, and the marketing solutions and techniques it offers.

Michael is the founder of MacWEEK and ICONOCAST, which produced multi-million-dollar conferences, including one starring basketball legend Dennis Rodman and another featuring a Broadway musical. Michael strongly believes that the successful organizations of tomorrow will address the changing consumer lifestyles of today.

His market insight was developed during a distinguished career that spanned such advertising agency icons as Chiat/Day and Doyle Dane & Bernbach. Born on the Caribbean island of Aruba, Michael speaks Dutch and Papiamento natively ― factors that contributed to his global vision.

Prior to launching his full-time speaking career and branded entertainment start-up Ubercool, Michael established five major brands including: Trendscape, ICONOCAST, CyberAtlas, Hello, and MacWEEK.

Whether personal computing, home computing, desktop publishing, personal communication, Internet publishing or online marketing, Michael has always been part of the leading edge. Now you too can take advantage of Michael’s ability to ride waves early as he helps you and your audiences unlock the potential of emerging trends.