Designer, photographer, filmmaker, respected author and sought-after public speaker Marc Gobé focuses on connecting brands emotionally with people in a positive way. As President of Emotional Branding LLC, an experimental think tank, Marc and his daughter Gwenaelle Gobé, Creative Director, offer insight into the trends that move consumers and ideas that inspire marketers.
AN AUTHOR
An innovative brand design pioneer, Marc authored the bestselling book Emotional Branding: The New Paradigm for Connecting Brands to People. In 2002 he followed up with Citizen Brand: A Treatise on Corporate Responsibility and in 2007 he released Brandjam: Humanizing Brands Through Emotional Design. Marc's books champion the role of design and creative collaboration in building successful brand innovation that taps the roots of human emotion. In Emotional Branding Sergio Zyman, then the CMO of Coca-Cola is quoted saying, "Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca-Cola company from nine billion to fifteen billion cases a year."
A PASSIONATE AND SOUGHT AFTER SPEAKER
As a featured speaker for leading bureaus, Marc Gobé has made numerous worldwide appearances at trade association conferences including The Conference Board, Global Shop and AIGA, speaking on marketing, innovation, and design. He has been a welcome guest at major universities such as Columbia University, FIT, Baruch, Boston University, Ohio State, INSEAD Barcelona and Essec in France. Additionally, Marc has been invited to share his Emotional Branding insights and address top corporate managers from Danone, Universal McCann, Coca-Cola, Motorola, Estée Lauder, Procter & Gamble, General Motors, Lexus, AOL, JP Morgan, Merck and many others.
On stage, Marc’s dynamic style and passion engage and provoke audiences to view brands from a consumer’s perspective. He hopes to leave people with one main idea—innovation requires an intimate understanding of consumers and the environments that impact their behavior.
GLOBAL EXPERTISE AND REPUTATION
As the Co-Founder and former Co-President of Desgrippes Gobé worldwide (formerly dga.com, now brand-image.com) Marc Gobé was a pioneer in combining the disciplines of brand strategy, human factor research, product design, graphic design and architecture to emotionally engage consumers along different points of the brand experience.
Clients such as Coca-Cola, Air France, AOL, Estée Lauder, Abercrombie & Fitch, Banana Republic, Ann Taylor, Victoria’s Secret, IBM, Johnson & Johnson, Hy-Vee, Telefonica, Bath and Body Works, Danone, Gillette, Procter and Gamble, Fauchon, Unilever, Samsung and many others have employed Marc Gobé’s integrated design approach to help foster their brand’s emotional relationship with consumers.
Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors, Graphis, VM+SD, The Brand Design Association, The Art Directors Club, and Clio. He was also selected as a finalist in the 1998 Entrepreneur of the Year competition and twice elected one of the most influential designers in retail by DDI magazine. He is a member of the exclusive world class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs.
Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com.
After extensive studies in the field of product and graphic design, Marc graduated from the École Professionnelle de Design Industriel in Paris. He is married and currently lives in New York City.
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