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As George Fisher, Chairman and CEO of Eastman Kodak said about the book: "In today's highly competitive global economy, the ability to create and manage effective valuable alliances is critical to success. Larraine Segil's wealth of experience and Mindshift approach as articulated in Intelligent Business Alliances is essential reading for anyone seriously considering this subject". Alliances between and within companies have become increasingly important in the struggle to gain competitive advantage, and experts recognize the central role of relationships in achieving synergistic results. Larraine examines the critical success factors for successful alliances, including corporate and individual personality types. Larraine's research for over 250 companies shows companies to have six major personality types, often a function of their stages of development: 1) start-up, 2) hockey stick, 3) professional, 4) mature and consolidating, 5) declining, and 6) sustaining. Alliances between different stage companies are common. Larraine underscores the importance of each organization starting with a clear vision of their goals and objectives, along with their own long-term needs and directions. She explains they must also recognize each other's mind-set, culture, and values. The most common types of alliances are between two different organizations (i.e., joint ventures, distribution agreements, and mergers). But, alliances may also be internal, matching two or more parts of the same organization. They may also involve international partners across borders. Larraine Segil's Mindshift method helps managers assess the human dimension of these relationships and avoid problems due to miscommunication or mismatched values. She shows how to adapt to different management styles and succeed in building bridges internally, externally, and between different cultures. Larraine's expertise developed during her 10 years as co-founder and partner of the Lared Group, an international management consulting firm specializing in assisting companies create and maintain successful business alliances, servicing a wide range of industries (aerospace, consumer products, computers, educational institutions, financial services, health care and telecommunications). Prior to founding The Lared Group, Larraine led companies in finance, health care, and aerospace in which she created and managed successful domestic and cross border alliances. Her business experience spans the globe. An international lawyer by training, she has represented the U.S. legal profession in a 45-country bar association. Larraine holds a BA Honors (M.A. Equivalent), JD and MBA. Some of her honors include: State of Israel Bonds, and Israel Cancer Research's Woman of the Year, Member of Board of Directors D.A.R.E. America, and Board of Governors Cedars-Sinai Medical Center. Larraine speaks on alliance management and building global competency for a variety of organizations including Caltech, Frost and Sullivan (Europe), People's Republic of China, Stanford University's CEO Series, the Conference Board, and a who's who of leading Fortune 500 companies, including: Ameritech, Amdahl, Federal Express, and Nynex. She is actively involved as a commentator for National Public Radio and CNN. Program Topics Include:
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