He’s been called “a merry iconoclast,” “lucid and cutting,” “groundbreaking” and “the new bad boy of branding.” Jonathan Salem Baskin looks beyond the gimmicks and hype to uncover what really works when communicating with consumers.
Baskin inspires audiences with what's possible, and he's regularly quoted by the news media because he speaks honestly and passionately about today’s latest trends, “providing thinking that goes way beyond what could be found with a Google search,” according to one client. He has three decades of experience marketing some of the world’s biggest brands, having run communications for Limited, Blockbuster and Nissan, while later advising such iconic brands as Apple.
He’s a columnist for the CMO Strategy section of Advertising Age, has written extensively on technology and brands for InformationWeek and his award-winning blog at BaskinBrand earned him the title “chief heretic.” Baskin's latest book (his fourth), Tell The Truth, was published in April 2012. It contains over 50 case histories of brands that use truth to empower all media channels to deliver competitive advantage. He is a member of the advisory board of Social Media Today, one of the world's leading social media communities. Baskin is also a senior fellow emeritus at the Smithsonian's National Museum of American History.
Baskin's consulting firm advises clients around the world on utilizing bold new tools to curate branded content, get more out of creative ideas, and build consensus and support among employees.
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