Krubski’s credentials as a commentator on the marketing and socio-political scene come highly-earned. He is the creator of the cutting-edge research methodology (CustomerFactorMetrics™) which, introduced in late 2004, is beginning to deliver on what some of its clients call: “The first major advance in research since Elmo Roper seventy years ago….” The index was developed by Krubski and his collaborators over 7 years, during which Krubski also served as a Futurist and innovation consultant to America’s top corporations, including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, DreamWorks, Ford, Mercedes-Benz, General Mills, Quaker, Pepsico, and many, many more. He also provides his services as a Strategic Vision Consultant and Innovation Coach. He has helped companies develop their presentation and sales skills.

Krubski previously worked at Yankelovich Research, the pre-eminent Values & Attitudes and Trends company, that serves both US and multi-national corporations in providing customer and consumer insights. Krubski joined the company as a marketing executive and left more than five years later as one of the premiere presenters of research-supported insights and perspectives as well as a qualified Futurist.

Before joining Yankelovich Research, Krubski enjoyed a career as a hands-on business-building sales and marketing executive. He served as the VP Marketing of the Television Bureau of Advertising. He was head of Marketing for a ‘bleeding edge’ internet-based marketing initiative in 1986. He sold and distributed syndicated television programs, including The Wrestling Network (which is now part of Turner Broadcasting) and he was a marketing executive developing new business for the National Broadcasting Company in New York.

Before coming to New York, and having left college with a Journalism degree and having worked as a Scenic Designer for Television, Krubski founded his first entrepreneurial enterprise (an advertising agency) at the age of 24. Within a few short years, he was the Producer of the highest-rated nightly television program in Southern New England. While still in the employ of the Washington Post TV Station Division, Krubski founded, installed, managed, and developed that company’s first television production and post-production facility in Hartford, where he was responsible for building a business from the ground up and training the staff in cutting-edge production and editing technology.

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