John Krubski

John Krubski: Profile

Krubski's most recent accomplishment has been the creation and development of Cultureography - a proprietary values and attitudes engine that challenges many assumptions about what we need to know to effectively communicate and influence in the 21st Century and which has broken exciting new ground for its clients in marketing strategy, communications, and direct marketing (where the innovative approach has increased response rates by as much as 500%).

Prior to founding itlcinsights, Krubski spent a number of years as an independent strategic planning consultant and consumer insights expert for a wide range of small and large companies including American Express, Charles Schwab, Outback Steakhouse, Sears, IBM, Compaq, Michelin, Fox Television, DreamWorks, Ford, Mercedes-Benz, General Mills, Quaker, PepsiCo, and many, many more.

Krubski has also worked at Yankelovich Research, the preeminent values & attitudes and trends company that serves both U.S. and multinational corporations in providing customer and consumer insights. Krubski joined the company as a marketing executive and left over five years later as one of the premiere presenters of research-supported insights and perspectives, as well as a qualified Futurist.

Before joining Yankelovich research, Krubski enjoyed a career as a hands-on business-building sales and marketing executive. He served as the VP of Marketing for the Television Bureau of Advertising. He was Head of Marketing for a bleeding edge, internet-based marketing initiative in 1986. He sold and distributed syndicated television programs, including the Wrestling Network, now a part of Turner Broadcasting, and as a marketing executive he developed new business for the National Broadcasting Company in New York.