Joanne S. Black TOPICS: Sales Networking FEE CATEGORY:* 5.0k to 10.0k TRAVELS FROM: California Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Joanne S. Black: Profile

Joanne Black is a leading authority on referral selling. A captivating speaker and an innovative seminar leader, Joanne is changing the business of sales. Her proven No More Cold Calling system works: Referral selling generates revenue faster than any other business development method — while decreasing costs, aceing out the competition, and gaining new clients more than 50 percent of the time.

Joanne is the author of NO MORE COLD CALLING (TM): The Breakthrough System That Will Leave Your Competition in the Dust (2006 Warner Business). In this groundbreaking book, Black explains why cold calling and other ineffective prospecting techniques persist even though most sales reps know they don’t work. So why don’t more salespeople practice referral selling? Because there hasn't been a powerful system to guide them – until now.

Some of Joanne’s views are contrarian, and in the established school of traditional sales, considered heretical thinking. But for Joanne Black, and her clients, the only smart approach to client acquisition is referral selling. “Your clients can be your biggest competitive advantage,” she says. “They will be thrilled to refer you. Having your clients advocate for you is your strongest form of client acquisition and retention.”

Joanne began her career at Joseph Magnin, which was one of the leading fashion houses in the San Francisco Bay Area. It was there that she developed the mantra that's become the foundation of her extraordinary leadership ability: Doing something that has never been done before can be the best reason for doing it. “If you follow conventional wisdom, chances are you'll never have breakthrough ideas,” says Joanne.

After co-founding and operating a successful retail business while still in her twenties, Joanne moved on to sales management positions with Omega Performance, a financial services training and consulting firm, and The Forum Corporation, a global management, consulting and training company where she served clients including Advanced Micro Devices, Hewlett-Packard, Pacific Gas & Electric, Shell Oil, VISA, and Wells Fargo Bank.

True to her commitment and philosophy, Joanne has built her business solely on referrals. Her clients include Applied Communications, California State Automobile Association, Charles Schwab, Colliers International, KPMG, M3iworks, The Marlin Company, Mechanics Bank, Tatum, and other premier companies.

Joanne Black is a member of the National Speakers Association and regularly speaks at sales and incentive meetings, sales conferences, and association meetings.

Joanne holds a B.A. in English from the University of California at Berkeley and a Certificate in Training and Human Resource Development, with Honors, from the University of California Extension. She is a former Instructor in the University of California Extension Business and Management program.

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.