Jim Lawless

Jim Lawless: Profile

In August 2010, to test new Taming Tigers theories around mental toughness, he became Britain’s Deepest Freediver, the first Briton to dive below the magic 100m barrier on a single breath of air.

In 2003, in response to an audience challenge, he proved his Ten Rules for Taming Tigers by becoming a jockey in 12 months. At the outset he was 3 stone (20kg) too heavy and could not ride a horse.

Jim is founder and CEO of Taming Tigers, which works with a wide variety of blue chip clients to establish - and achieve - bold and aligned goals throughout the organisation, high performing teams and long term change in culture, mindset and performance.

Jim was elected a fellow of the Royal Society for the Arts in 2008 in recognition of his business writing and is the author of the book Taming Tigers (Virgin/Random House). He qualified as a solicitor in 1994, working in the City and in a major IT company before founding Taming Tigers (then called “Optimise”) in 1999.

Jim’s entertaining and practical speeches and workshops give his audiences a new set of possibilities and responsibilities, change their ideas about what they can achieve and send them out excited about making a difference. He will inspire peak performance - at work or at home and he brings a fresh approach to personal and business communications.

He has great credibility with audiences having not only achieved his sporting goals, but also having worked at board level in business and sales and as a current advisor to many major British and international companies.