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Jean Kilbourne

Jean Kilbourne right corner image
Jean Kilbourne photo
TOPICS

FEE CATEGORY*: 10.0k to 15.0k

TRAVELS FROM: Massachusetts

Jean Kilbourne

    Jean Kilbourne: Profile
    Jean Kilbourne is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs. According to Susan Faludi, “Jean Kilbourne’s work is pioneering and crucial to the dialogue of one of the most underexplored, yet most powerful, realms of American culture -advertising. We owe her a great debt.” Mary Pipher has called Kilbourne “our best, most compassionate teacher.”

    Kilbourne has been what The Boston Globe described as “a superstar lecturer” for many years. Named by the The New York Times Magazine as one of the three most popular speakers on college campuses, she has twice received the Lecturer of the Year award from the National Association for Campus Activities. She has lectured at about half of all the colleges and universities in the United States and all of the major universities in Canada, as well as scores of private and public schools. She is also sought after as a keynote speaker at a wide range of conferences, including those focusing on addictions and public health, violence, women, and the media. She is known for her wit and warmth and her ability to present provocative topics in a way that unites rather than divides, that encourages dialogue, and that moves and empowers people to take action in their own and in society’s interest. A member of the Italian Parliament said, “Hearing Jean Kilbourne is a profound experience. Audiences leave her feeling that they have heard much more than another lecture, for she teaches them to see themselves and their world differently.” Renowned media researcher George Gerbner described her presentations as “a form of mass vaccination with a symbolic antidote of a most powerful kind.” Students at Harvard Business School responded to her lecture with a standing ovation and a letter stating, “The importance of your research has not been lost on the Harvard Business School students as was evidenced by the remarkable turnout . . . The entire presentation will stand out as a highlight of our education here.”

    Even advertisers sometimes respond positively, as in an AdWeek editorial: “After listening to Jean Kilbourne, I would never doubt her intellectual honesty. While she bills herself as a critic of advertising, she is more akin to a prophet calling out in the wilderness for fundamental change in the way we communicate publicly with one another.”

    Kilbourne's films, lectures and television appearances have been seen by millions of people throughout the world. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel and So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids (with Diane E. Levin).


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