James Chung is the President of Reach Advisors, a New York based strategy and research firm focused on emerging shifts in the consumer landscape. James serves some of the nation’s largest and most innovative organizations involved in sectors such as tourism and resorts, museums and culture, community development, and healthy living. Because Reach Advisors limits the number of new clients taken on each year, James is personally involved in overseeing each of the firm’s corporate engagements.
James founded Reach Advisors in 2002, following his experience as a client searching for game-changing insight. Despite tapping into a sizeable budget that bought the services of the top research and strategic forecasting organizations in America, he found their work to be like looking in a rear-view mirror. He simply could not find advisors who could pick apart the key drivers for future shifts, deliver truly strategic work grounded in operational reality, and set a course leading to the intended impact. Reach Advisors was created to fill that need for strategic change, driven by data rather than guesswork, with the end goal of maximizing tangible impact for the client.
Before launching Reach Advisors, James founded a targeted media and research firm that was eventually acquired by a division of a Fortune 200 company. Prior to that, he served at Leo Burnett, one of the nation’s leading advertising agencies, where he helped one of the world’s largest marketers reshape its marketing analytics and plan for how the next decade in marketing would unfold.
James shares insights regularly as a featured speaker at many of the national and international conferences for the fields that he serves. He is also a writer, analyst and recurring source for media organizations ranging from The New York Times, The Wall Street Journal, Urban Land, Museum, Travel + Leisure, Sports Illustrated, NBC Nightly News, among many others. James is also the co-author of Life Stages of the Museum Visitor, published in 2009 by AAM Press.
He earned his AB and MBA degrees from Harvard, and spends his non-work time delighting in the marvels of childhood.
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