<meta http-equiv='refresh' content='0;url=http://speaking.com/speakers/jacktrout.php'> <style type="text/css">td img {display: block;}</style>  <script language="JavaScript1.2" type="text/javascript">  </script> <script type="text/javascript" src="/newsp/js/swfobject.js"></script> <script type="text/javascript"> var flashvars = {}; var params = {}; params.play = "true"; params.loop = "false"; params.menu = "false"; params.quality = "high"; params.scale = "showall"; params.salign = "t"; params.wmode = "opaque"; var attributes = {}; attributes.id = "main_flash"; attributes.align = "top"; swfobject.embedSWF("/newsp/speaking_main_flash.swf", "main_flash", "850", "218", "9.0.0", "/newsp/expressInstall.swf", flashvars, params, attributes); </script> <link href="/newsp/main.css" rel="stylesheet" type="text/css"> <link rel="stylesheet" type="text/css" href="/newsp/js/superfish/css/superfish.css" media="screen"> <script language="javascript" src="ajax.js"></script> <script language="javascript" src="autonomy.js"></script> <script language="javascript" src="/include/javascript/adobe.js"></script> <script language="javascript" src="/include/javascript/MM_javascripts.js"></script> <script type="text/javascript" src="/newsp/js/superfish/js/jquery-1.2.6.min.js"></script> <script type="text/javascript" src="/newsp/js/superfish/js/hoverIntent.js"></script> <script type="text/javascript" src="/newsp/js/superfish/js/superfish.js"></script> <script type="text/javascript">  </script> </head> <body background="/newsp/images/back.home.jpg" bgcolor="#ffffff" marginwidth='0' marginheight='0' topmargin='0' leftmargin='0' onload="MM_preloadImages('/newsp/images/nav.speakers_f2.gif', '/newsp/images/nav.speakers1_f2.gif', '/newsp/images/nav.speakers2_f2.gif', '/newsp/images/nav.speakers3_f2.gif', '/newsp/images/nav.speakers4_f2.gif', '/newsp/images/nav.speakers5_f2.gif', '/newsp/images/nav.events_f2.gif', '/newsp/images/nav.events1_f2.gif', '/newsp/images/nav.events2_f2.gif', '/newsp/images/nav.events3_f2.gif', '/newsp/images/nav.events4_f2.gif', '/newsp/images/nav.events5_f2.gif', '/newsp/images/nav.about_us_f2.gif', '/newsp/images/nav.about_us1_f2.gif','/newsp/images/nav.about_us2_f2.gif','/newsp/images/nav.about_us3_f2.gif','/newsp/images/nav.about_us4_f2.gif','/newsp/images/nav.about_us5_f2.gif','/newsp/images/nav.about_us6_f2.gif','/newsp/images/nav.contact_us_f2.gif', '/newsp/images/nav.contact_us1_f2.gif', '/newsp/images/nav.contact_us2_f2.gif', '/newsp/images/nav.for_speakers_f2.gif', '/newsp/images/nav.for_speakers1_f2.gif','/newsp/images/nav.for_speakers2_f2.gif','/newsp/images/nav.for_speakers3_f2.gif','/newsp/images/nav.for_speakers4_f2.gif','/newsp/images/nav.client_login_f2.gif');"> <center> <table cellpadding='0' cellspacing='0' border='0' width='852'>  <tr> <td width='852'><a href="http://www.speaking.com/"><img name="header.logo" src="/newsp/images/header.logo.gif" width="852" height="115" border="0" id="header.logo" alt="SPEAKERSPLATFORM - Remarkable Speakers for Memorable Events" vspace=0 hspace=0 /></a></td> </tr>  <tr> <td> <ul class="sf-menu"> <li class="current"> <img src="/newsp/images/nav.left_buffer.gif" width="33" height="32" border="0" vspace='0' hspace='0' /> </li> <li class="current"> <a href="http://www.speaking.com/search/" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.speakers','','/newsp/images/nav.speakers_f2.gif',1);"><img name="nav.speakers" src="/newsp/images/nav.speakers.gif" width="151" height="32" border="0" id="nav.speakers" alt="Book a Speaker" vspace='0' hspace='0' /></a> <ul> <li><a href="http://www.speaking.com/search/" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.speakers','','/newsp/images/nav.speakers_f2.gif','nav.speakers1','','/newsp/images/nav.speakers1_f2.gif',1);"><img src="/newsp/images/nav.speakers1.gif" width="176" height="29" border="0" name="nav.speakers1" alt="Search Speakers" /></a></li> <li><a href="http://www.speaking.com/search/speakers_by_topic.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.speakers','','/newsp/images/nav.speakers_f2.gif','nav.speakers2','','/newsp/images/nav.speakers2_f2.gif',1);"><img src="/newsp/images/nav.speakers2.gif" width="176" height="29" border="0" name="nav.speakers2" alt="Speakers By Topic" /></a></li> <li><a href="http://www.speaking.com/speakers_by_name.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.speakers','','/newsp/images/nav.speakers_f2.gif','nav.speakers3','','/newsp/images/nav.speakers3_f2.gif',1);"><img src="/newsp/images/nav.speakers3.gif" width="176" height="29" border="0" name="nav.speakers3" alt="Speakers By Name" /></a></li> <li><a href="http://www.speaking.com/survey.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.speakers','','/newsp/images/nav.speakers_f2.gif','nav.speakers4','','/newsp/images/nav.speakers4_f2.gif',1);"><img src="/newsp/images/nav.speakers4.gif" width="176" height="29" border="0" name="nav.speakers4" alt="Free Speaker Consultation" /></a></li> <li><a href="http://www.speaking.com/info_request.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.speakers','','/newsp/images/nav.speakers_f2.gif','nav.speakers5','','/newsp/images/nav.speakers5_f2.gif',1);"><img src="/newsp/images/nav.speakers5.gif" width="176" height="29" border="0" name="nav.speakers5" alt="Request a Speaker" /></a></li> </ul> </li> <li class="current"> <a href="http://www.speaking.com/meeting_planners.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif',1);"><img name="nav.events" src="/newsp/images/nav.events.gif" width="155" height="32" border="0" id="nav.events" alt="Plan Your Event" vspace='0' hspace='0' /></a> <ul> <li><a href="http://www.speaking.com/meeting_planners.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events1','','/newsp/images/nav.events1_f2.gif',1);"><img src="/newsp/images/nav.events1.gif" width="176" height="29" border="0" name="nav.events1" alt="Welcome" /></a></li> <li><a href="http://www.speaking.com/news.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events2','','/newsp/images/nav.events2_f2.gif',1);"><img src="/newsp/images/nav.events2.gif" width="176" height="29" border="0" name="nav.events2" alt="News" /></a></li> <li><a href="http://www.speaking.com/survey.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events3','','/newsp/images/nav.events3_f2.gif',1);"><img src="/newsp/images/nav.events3.gif" width="176" height="29" border="0" name="nav.events3" alt="Book a Speaker" /></a></li> <li><a href="http://www.speaking.com/soc.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events7','','/newsp/images/nav.events7_f2.gif',1);"><img src="/newsp/images/nav.events7.gif" width="176" height="29" border="0" name="nav.events7" alt="Speakers ON Campus" /></a></li> <li><a href="http://www.speaking.com/case_studies.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events4','','/newsp/images/nav.events4_f2.gif',1);"><img src="/newsp/images/nav.events4.gif" width="176" height="29" border="0" name="nav.events4" alt="Speaker Case Studies" /></a></li> <li><a href="http://www.speaking.com/articles.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events5','','/newsp/images/nav.events5_f2.gif',1);"><img src="/newsp/images/nav.events5.gif" width="176" height="29" border="0" name="nav.events5" alt="Feature Articles" /></a></li> <li><a href="http://www.speaking.com/faq_meeting.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.events','','/newsp/images/nav.events_f2.gif','nav.events6','','/newsp/images/nav.events6_f2.gif',1);"><img src="/newsp/images/nav.events6.gif" width="176" height="29" border="0" name="nav.events6" alt="Frequently Asked Questions" /></a></li> </ul> </li> <li class="current"> <a href="http://www.speaking.com/about_sp.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif',1);"><img name="nav.about_us" src="/newsp/images/nav.about_us.gif" width="108" height="32" border="0" id="nav.about_us" alt="About Us" vspace='0' hspace='0' /></a> <ul> <li><a href="http://www.speaking.com/about_sp.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif','nav.about_us1','','/newsp/images/nav.about_us1_f2.gif',1);"><img src="/newsp/images/nav.about_us1.gif" width="176" height="29" border="0" name="nav.about_us1" alt="Overview and Services" /></a></li> <li><a href="http://www.speaking.com/faq_meeting.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif','nav.about_us2','','/newsp/images/nav.about_us2_f2.gif',1);"><img src="/newsp/images/nav.about_us2.gif" width="176" height="29" border="0" name="nav.about_us2" alt="Frequently Asked Questions" /></a></li> <li><a href="http://www.speaking.com/management_team.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif','nav.about_us3','','/newsp/images/nav.about_us3_f2.gif',1);"><img src="/newsp/images/nav.about_us3.gif" width="176" height="29" border="0" name="nav.about_us3" alt="Management Team" /></a></li> <li><a href="http://www.speaking.com/clients.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif','nav.about_us4','','/newsp/images/nav.about_us4_f2.gif',1);"><img src="/newsp/images/nav.about_us4.gif" width="176" height="29" border="0" name="nav.about_us4" alt="Clients/Testimonials" /></a></li> <li><a href="http://www.speaking.com/case_studies.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif','nav.about_us5','','/newsp/images/nav.about_us5_f2.gif',1);"><img src="/newsp/images/nav.about_us5.gif" width="176" height="29" border="0" name="nav.about_us5" alt="Case Studies" /></a></li> <li><a href="http://www.speaking.com/employment.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.about_us','','/newsp/images/nav.about_us_f2.gif','nav.about_us6','','/newsp/images/nav.about_us6_f2.gif',1);"><img src="/newsp/images/nav.about_us6.gif" width="176" height="29" border="0" name="nav.about_us6" alt="Employment" /></a></li> </ul> </li> <li class="current"> <a href="http://www.speaking.com/contact_us.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.contact_us','','/newsp/images/nav.contact_us_f2.gif',1);"><img name="nav.contact_us" src="/newsp/images/nav.contact_us.gif" width="124" height="32" border="0" id="nav.contact_us" alt="Contact Us" vspace='0' hspace='0' /></a> <ul> <li><a href="http://www.speaking.com/contact_us.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.contact_us','','/newsp/images/nav.contact_us_f2.gif','nav.contact_us1','','/newsp/images/nav.contact_us1_f2.gif',1);"><img src="/newsp/images/nav.contact_us1.gif" width="176" height="29" border="0" name="nav.contact_us1" alt="Welcome" /></a></li> <li><a href="http://www.speaking.com/info_request.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.contact_us','','/newsp/images/nav.contact_us_f2.gif','nav.contact_us2','','/newsp/images/nav.contact_us2_f2.gif',1);"><img src="/newsp/images/nav.contact_us2.gif" width="176" height="29" border="0" name="nav.contact_us2" alt="Referral Program" /></a></li> </ul> </li> <li class="current"> <a href="http://www.speaking.com/for_speakers.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.for_speakers','','/newsp/images/nav.for_speakers_f2.gif',1);"><img name="nav.for_speakers" src="/newsp/images/nav.for_speakers.gif" width="136" height="32" border="0" id="nav.for_speakers" alt="For Speakers" vspace='0' hspace='0' /></a> <ul> <li><a href="http://www.speaking.com/for_speakers.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.for_speakers','','/newsp/images/nav.for_speakers_f2.gif','nav.for_speakers1','','/newsp/images/nav.for_speakers1_f2.gif',1);"><img src="/newsp/images/nav.for_speakers1.gif" width="176" height="29" border="0" name="nav.for_speakers1" alt="Welcome" /></a></li>  <li><a href="http://www.speaking.com/faq_speakers.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.for_speakers','','/newsp/images/nav.for_speakers_f2.gif','nav.for_speakers3','','/newsp/images/nav.for_speakers3_f2.gif',1);"><img src="/newsp/images/nav.for_speakers3.gif" width="176" height="29" border="0" name="nav.for_speakers3" alt="Frequently Asked Questions" /></a></li> <li><a href="http://www.speaking.com/free_listing.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.for_speakers','','/newsp/images/nav.for_speakers_f2.gif','nav.for_speakers4','','/newsp/images/nav.for_speakers4_f2.gif',1);"><img src="/newsp/images/nav.for_speakers4.gif" width="176" height="29" border="0" name="nav.for_speakers4" alt="Bureau Membership" /></a></li> </ul> </li> <li class="current"> <a href="http://www.speaking.com/sems_client/index.php?window=home" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.client_login','','/newsp/images/nav.client_login_f2.gif',1);"><img name="navclient_login" src="/newsp/images/nav.client_login.gif" width="145" height="32" border="0" id="nav.client_login" alt="Client Login" vspace='0' hspace='0' /></a> </li> </ul> </td> </tr> <tr> <td valign='top' bgcolor="#ffffff" background="/newsp/images/back.both_sides.gif"> <BR> <p>  <table border='0' cellspacing='0' cellpadding='0' width='852'> <tr> <td><img name="intro" src="/newsp/images/spacer.gif" width="20" height="149" border="0" vspace='0' hspace='0'/></td> <td align='center' valign='top'> <table width="750" border="0" cellpadding="0" cellspacing="0"> <tr> <td class="infobox" align='left' valign="top" width=18 bgcolor="#4980bc"><img src="/newsp/images/corner_left.gif" width='18' height='18' border='0' vspace='0' hspace='0'></td> <td align='left' valign='middle' bgcolor="#4980bc" width=1><img src="/newsp/images/spacer.gif" height='30' width=1 align='left'></td> <td align='left' valign='middle' bgcolor="#4980bc"> <font color="white" size='3'>Jack Trout</font> </td> <td align='right' width='18' valign='top' bgcolor="#4980bc"><img src="/newsp/images/corner_right.gif" width='18' height='18' border='0' vspace='0' hspace='0'></td> </tr> <tr> <td colspan=4> <table width="100%" border="0" cellpadding='1'cellspacing="0"> <tr> <td bgcolor="#4980bc"> <table width="100%" border="0" cellpadding='1'cellspacing="0"> <tr> <td background="/newsp/images/back.speakers_flame.jpg"> <table width="100%" border="0" cellpadding='4'cellspacing="0"> <tr> </tr> <tr> <td align="center" valign="middle" width='200'><img src="/clientimages/clientimages,t/troutjack.jpg" border=1 vspace='20' hspace='10'></td> <td width='360' align='left' valign='middle' id="bullets"><br>TOPICS<br> <ul> <li><a href='http://www.speaking.com/speakerindexes/marketing.html'>Marketing</a><br> <li><a href='http://www.speaking.com/speakerindexes/business.html'> Business</a><br> <li><a href='http://www.speaking.com/speakerindexes/strategicplanning.html'> Strategic Planning</a><br> <li><a href='http://www.speaking.com/speakerindexes/management.html'> Management</a><br> <li><a href='http://www.speaking.com/speakerindexes/sales.html'> Sales</a><br> </ul> <P> FEE CATEGORY*: 20.0k to 25.0k <P> TRAVELS FROM: Conneticut </td> <td valign="middle" width=180 align='center'> <div id="speakerlist"> <a href="javascript:video=void(window.open('/speaker/video.html?speakerID=2491','video','height=340,width=440,menubar=no,resizable=yes,scrollbars=no,status=no'));"><img src="/speaker/images/tv.gif" width="14" height="14" border="0" align="absmiddle"> Video</a> <a HREF="/speakers/jacktrout.html"> Profile</a> <a HREF="/speakerpages/speakerpages,t/jacktroutprograms.html"> Program Outlines</a> <a HREF="/speakerpages/speakerpages,t/jacktroutproducts.html"> Books & Videos</a> <a href="/info_request.php?add=1&first=Jack&last=Trout">Request This Speaker</a> </div> </td> <td><img src="/newsp/images/spacer.gif" height='30' width='15' align='left'></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> <tr> <td valign='top' width='852' bgcolor="#ffffff" background="/newsp/images/back.both_sides.gif" align='center'> <br> <table cellpadding=0 cellspacing=0 border=0 width='90%'> <tr> <td> <ul><h6>Jack Trout: Profile</h6></ul> <ul> Instrumental in developing the vital approach to marketing known as "positioning," he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. <p> Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies. <p> Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. <p>Jack is the acclaimed author of many marketing classics published in many languages: <i>Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie’s Wisdom,</i> and his latest, <i>Trout on Strategy.</i><p> </ul> <P> <hr size="1" width="95%"> <blockquote><font size="1" color="#666666">* Please note that while this speaker's specific fee falls within the range posted (for Continental U.S. based events) at the top of this page, fees are subject to change without notice. For current fee information or international event fees, please contact your Speakers Platform representative.</blockquote> </td> </tr> </table><br> </td> </tr> </table>  </td> </tr> <tr> <td>  <table cellpadding='0' cellspacing='0' border='0' width=852> <tr> <td><a href="mailto:speaker@speaking.com"><img name="footercontact_info" src="/newsp/images/footer.contact_info.gif" width="450" height="32" border="0" id="footercontact_info" alt="" vspace=0 hspace=0 /></a></td> <td><img name="footer.copyright" src="/newsp/images/footer.copyright.gif" width="402" height="32" border="0" id="footer.copyright" alt="" vspace=0 hspace=0 /></td> </tr> </table>  </td> </tr> </table> </center> </body> </html>