Frank Delano TOPICS: Marketing Branding FEE CATEGORY:* 15.0k to 20.0k TRAVELS FROM: New York Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Frank Delano: Profile

About Frank Delano and His Legendary Brand & Design Consultancy

Frank Delano is president, CEO, and creative chief of the New York firm that bears his name. He founded the legendary brand & design consultancy in 1974. Advertising Age has hailed him to be “America’s #1 brand-naming guru.”

The Delano consultancy is one of the best known names in the brand-marketing field who has left a legacy of impressions on the world’s public with the creation of iconic brand names including Ford’s Taurus*, Nissan’s Pathfinder and Quest, GMC’s Yukon, Oldsmobile’s Intrigue, Pfizer’s Zoloft, GlaxoSmithKline’s Ceftin, Red* women’s fragrance, Polaroid’s Captiva camera, and Primerica Financial Services.

Frank Delano has assisted industry giants in shaping the perception of their organization, brands, services, and products through the development of proprietary visual and branding identity systems. The firm has partnered with its clients to develop the image positioning for some of the world’s best-known brands.

The firm’s type of consulting work and disciplines provide a broad array of brand management services including strategic communications planning, brand image analysis and identity planning, positioning, brand strategy, advertising and PR campaign themes, consumer market research, visual systems, trademarks and packaging design, and the development of integrated marketing communications programs.

Frank Delano has provided brand consulting services to GM Oldsmobile, GM Saturn, GMC, Ford, Nissan, American Honda, Subaru, Coca-Cola, Seagram, Polaroid, Clairol, Avon, U.S. Shoe, Pfizer, Abbott, Ross, Bayer, GlaxoSmithKline, Johnson & Johnson, Dupont, Hoffmann-La Roche, Sandoz, RJR, Verizon, Mass Mutual, Empire Blue Cross, among other industry giants.

Noted Author:
Frank is the author of two published books on powerhouse brands---The Omnipowerful Brand and Brand Slam. His book Brand Slam has received much praise from America’s most prominent CEOs. Examples:
“It is great!” -- Jack Welch, former chairman and CEO, GE
“This volume could not be more timely!” -- Steve Forbes, CEO, Forbes Inc.

Frank has been featured in Forbes, The Wall Street Journal, The Washington Post, The Los Angeles Times, Financial World, among other international business publications. He’s been a guest on CNN, CNNfn, CBS, NBC, and Chrysalis Network (London) in business and marketing segments dealing with news-breaking brand and advertising stories; new trends in marketing, and building the brand image for superstars like Jennifer Lopez and the cast members of the hit sitcom “Friends.”

His articles on brand naming, advertising and marketing trends, trademarks, and corporate and brand identity have appeared in Harvard Business Review, Advertising Age, ID magazine, and Crain’s Business.

Noted Graphic Designer:
Frank designed the American Express “Blue Square” logo, which is among the top five most recognizable trademarks in the world. He also designed the company logos and graphic identity programs for other industry giants including FMC, Humana, LifeMark, AMI, Hiram Walker, and Heublein. His print and packaging designs have been showcased in international design journals and traveling exhibitions. Frank has received numerous awards of excellence from all the major New York advertising and marketing annual shows.

Noted Artist:
Frank’s fine art is in the schools of realism and expressionism Many private collectors have acquired his paintings and drawings. His work is in the collections of major corporations including Westinghouse, AMI, Humana, and LifeMark. The artist’s work has been exhibited at the Smithsonian Institute, American Institute of Graphic Arts, New York Art Directors Club, and New York Type Directors Club. Frank’s graphic art has appeared in Print, Idea Japan, Industrial Design, Uarts, Mir Russia, among other international magazines for art, design, and communications.

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.