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Faith Popcorn

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TOPICS

FEE CATEGORY*: 30.0k to 50.0k

TRAVELS FROM: New York

Faith Popcorn
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    Faith Popcorn: Profile
    Faith Popcorn, best-selling author of EVEolution, Clicking, The Popcorn Report, and most recently Dictionary of the Future, is founder of Faith Popcorn’s BrainReserve, futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle,” Fortune Magazine named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning,” “AtmosFear,” “Anchoring” and “Icon Toppling.”

    As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients transform established brands or companies, develop new products, and define areas of new adjacent business opportunities. She is a trusted advisor to the Fortune 500 including such companies as Campbell's Soup, CitiBank, Gillette, Johnson & Johnson, Kellogg’s, KFC, Nabisco, Pepsi, Procter & Gamble, McNeil (Tylenol) and Tyson.

    With a documented 95% accuracy rate Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium (Trend: “Anchoring”). She was the first to anticipate the explosive growth in home delivery, home businesses and home shopping (“The Armored Cocoon”). Her hour-long seminar, which focuses on how future Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

    Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Fortune, The Today Show, Face the Nation, and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and is a graduate of New York University and New York’s High School of Performing Arts.


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