At the close of the decade there will be 110 million Americans over the age of 50, in search of products and services – especially in health care, financial planning, retirement living and leisure time – that can enhance their lives.
Don Marsh has offered his unique insights and perspectives to business professionals in more than 40 states and eight foreign countries on how to better understand and communicate with the ever-expanding 50+ Mature Marketplace.
And with more than 30 years of experience, he also offers a wide range of Marketing Consultation Services designed to help you better understand and communicate with this unique, ever-expanding target audience.
Don is the author of one book, with three editions in English and one translation into Japanese, and more than 400 articles published worldwide. He has hosted his own “Inside the Mature Marketplace” show on the World Talk Radio Network and recorded a CD on the “Motivating the Mature Marketplace” for GE Financial/CareCredit.
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