Catherine Kaputa

Catherine Kaputa: Profile

She first learned brand strategy from Al Ries and Jack Trout at Trout & Ries Advertising.

Early in her career, she led the award-winning “I ♥ NY” campaign at Wells, Rich, Greene ---an effort that successfully rebranded New YorkCity into the vital tourist destination it is today.

For over ten years, Catherine was SVP, Director of Global Advertising and Community Affairs at Citi Smith Barney and Shearson Lehman Brothers.

And Catherine developed and taught a graduate-level course in branding and marketing at New York University’s Stern School of Business.

Catherine came to appreciate that branding’s greatest potential was to help people not just for products— it’s for individuals to define and own their career identity and create their own business success.

That’s why Catherine launched SelfBrand LLC, a New York City-based branding company and wrote the award-winning book, You Are a Brand! winner of the Ben Franklin award for Best Career Book 2007 and a bronze IPPY award. And she became active as a keynote speaker and workshop leader on personal branding and being a brand ambassador for your company to increase business success.

The Female Brand

One of Catherine’s special interests is helping women achieve leadership success, the topic of her latest book, The Female Brand, Using the Female Mindset to Succeed in Business (June, 2009).

It can be different for women in the workplace and often women aren’t as good at self branding as men are. Yet, women have all the tools it takes. In the book and in her talks, Catherine introduces The Top Five Female Aptitudes for Self Branding, and shows women how to leverage all their assets to propel business success.

Brand Your Business! Brand Yourself!

Corporate icons and star entrepreneurs and Hollywood entertainers all understand what it takes to be in control and in demand — a unique brand. And in today’s digital age, we’re all entrepreneurs now whether we like it or not. Being able to brand your business and brand yourself can give you more control and bring value to you and your company. Branding can do for your career or business what the gym does for your body.

Catherine has been featured on CNN, NBC, ABC, MSNBC, The Wall Street Journal, The New York Times, Fortune, Forbes, The New York Times, The Financial Times, The London Observer and other media. Speaking and workshop clients include PepsiCo, Microsoft, Intel, AT&T, Citi, UBS, Whirlpool, Cardinal Health, Dow Jones, Marsh, ADP, KeyBank, BNYMellon, Harvard University, Northwestern University, Symphony IRI and others.