Bruce Kasanoff

Bruce Kasanoff: Profile

The Dallas Morning News called Kasanoff’s Making It Personal one of the year’s best business books. In the foreword to the book, Don Peppers and Martha Rogers wrote that he offers “a stunning amount of straightforward and clear thinking.” Publishers Weekly said “Businesses looking for slicker approaches in today’s iffy economy will appreciate this cutting-edge advice.”

A provocative speaker known for customizing presentations to meet the unique needs of each audience, Kasanoff demonstrates by example how to build trust between a company and its most valuable customers and employees. He considers the commercial, cultural and legal implications of personalization technologies as individuals and businesses become increasingly interconnected. The result is not only compelling, but also a practical framework from which to assess the opportunities and threats posed by personalization and how you and your organization will respond.

A Wharton M.B.A., Kasanoff was the CEO and Founder of Accelerating1to1, a spin-off of the Peppers and Rogers Group.

Before the Web was born and Kasanoff changed his career to focus on the way interactive technologies change business relationships, he spent fifteen years in interactive and direct marketing. As far back as 1980, he was involved in implementing electronic funds transfer as a means of making it easier for people to support public broadcasting. He worked at Citibank in the mid-1980′s to harness technology to help the bank expand into states in which they lacked bricks and mortar locations. In the mid 1990s, Kasanoff managed the IBM PC Company account at Ogilvy & Mather Direct, and later moved to become the interactive strategist for IBM and other Ogilvy & Mather clients.