Hal Varian

Hal Varian: Books & Videos

Not so fast, say authors Carl Shapiro and Hal Varian. In Information Rules, they warn managers, "Ignore basic economic principles at your own risk. Technology changes. Economic laws do not." Understanding these laws and their relevance to information goods is critical when fashioning today’s successful competitive strategies. Information Rules introduces and explains the economic concepts needed to navigate the evolving network economy.

The first book to distill the economic principles of information and networks into practical business strategies, Information Rules will help business leaders and policy makers—from executives in the entertainment, publishing, hardware, and software industries to lawyers, finance professionals, and writers—make intelligent decisions about their information assets. Drawing from twenty-five years of economic research and their own experiences as consultants, academics, and government officials, the authors explore the underlying economic forces that determine success and failure in the Network Economy. With its detailed case studies, historical examples, and lucid explanations of key economic concepts, Information Rules explains how to:

• Develop value-maximizing pricing strategies
• Plan product lines of information goods
• Manage intellectual property rights
• Understand the strategic implications of lock-in and switching costs
• Recognize and exploit the dynamics of positive feedback
• Evaluate compatibility choices and standardization efforts
• Factor government policy and regulation into strategy

Shapiro and Varian look beyond the information-age hype served up by today’s pundits and prognosticators, and offer instead durable economic principles that have proven their effectiveness through decades of practice. Information Rules is an eminently useful guide that provides a deeper understanding of the fundamental forces at work in today’s—and tomorrow’s—information economy.
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