Jack Trout TOPICS: Marketing Business Strategic Planning Management Sales FEE CATEGORY:* 20.0k to 25.0k TRAVELS FROM: Conneticut Video Profile Program Outlines Books & Videos Request This Speaker

Jack Trout: Books & Videos

Positioning: The Battle for Your Mind


A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets


With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

• Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
• Explores Trout's major themes, including survival, perception, differentiation, and more
• Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

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* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.