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onmouseover="MM_swapImage('nav.for_speakers','','/newsp/images/nav.for_speakers_f2.gif','nav.for_speakers3','','/newsp/images/nav.for_speakers3_f2.gif',1);"><img src="/newsp/images/nav.for_speakers3.gif" width="176" height="29" border="0" name="nav.for_speakers3" alt="Frequently Asked Questions" /></a></li> <li><a href="http://www.speaking.com/free_listing.php" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.for_speakers','','/newsp/images/nav.for_speakers_f2.gif','nav.for_speakers4','','/newsp/images/nav.for_speakers4_f2.gif',1);"><img src="/newsp/images/nav.for_speakers4.gif" width="176" height="29" border="0" name="nav.for_speakers4" alt="Bureau Membership" /></a></li> </ul> </li> <li class="current"> <a href="http://www.speaking.com/sems_client/index.php?window=home" onmouseout="MM_swapImgRestore();" onmouseover="MM_swapImage('nav.client_login','','/newsp/images/nav.client_login_f2.gif',1);"><img name="navclient_login" src="/newsp/images/nav.client_login.gif" width="145" height="32" border="0" id="nav.client_login" alt="Client Login" vspace='0' hspace='0' /></a> </li> </ul> </td> </tr> <tr> <td valign='top' bgcolor="#ffffff" background="/newsp/images/back.both_sides.gif"> <BR> <p>  <table border='0' cellspacing='0' cellpadding='0' width='852'> <tr> <td><img name="intro" src="/newsp/images/spacer.gif" width="20" height="149" border="0" vspace='0' hspace='0'/></td> <td align='center' valign='top'> <table width="750" border="0" cellpadding="0" cellspacing="0"> <tr> <td class="infobox" align='left' valign="top" width=18 bgcolor="#4980bc"><img src="/newsp/images/corner_left.gif" width='18' height='18' border='0' vspace='0' hspace='0'></td> <td align='left' valign='middle' bgcolor="#4980bc" width=1><img src="/newsp/images/spacer.gif" height='30' width=1 align='left'></td> <td align='left' valign='middle' bgcolor="#4980bc"> <font color="white" size='3'>Jack Trout</font> </td> <td align='right' width='18' valign='top' bgcolor="#4980bc"><img src="/newsp/images/corner_right.gif" width='18' height='18' border='0' vspace='0' hspace='0'></td> </tr> <tr> <td colspan=4> <table width="100%" border="0" cellpadding='1'cellspacing="0"> <tr> <td bgcolor="#4980bc"> <table width="100%" border="0" cellpadding='1'cellspacing="0"> <tr> <td background="/newsp/images/back.speakers_flame.jpg"> <table width="100%" border="0" cellpadding='4'cellspacing="0"> <tr> </tr> <tr> <td align="center" valign="middle" width='200'><img src="/clientimages/clientimages,t/troutjack.jpg" border=1 vspace='20' hspace='10'></td> <td width='360' align='left' valign='middle' id="bullets"><br>TOPICS<br> <ul> <li><a href='http://www.speaking.com/speakerindexes/marketing.html'>Marketing</a><br> <li><a href='http://www.speaking.com/speakerindexes/business.html'> Business</a><br> <li><a href='http://www.speaking.com/speakerindexes/strategicplanning.html'> Strategic Planning</a><br> <li><a href='http://www.speaking.com/speakerindexes/management.html'> Management</a><br> <li><a href='http://www.speaking.com/speakerindexes/sales.html'> Sales</a><br> </ul> <P> FEE CATEGORY*: 20.0k to 25.0k <P> TRAVELS FROM: Conneticut </td> <td valign="middle" width=180 align='center'> <div id="speakerlist"> <a href="javascript:video=void(window.open('/speaker/video.html?speakerID=2491','video','height=340,width=440,menubar=no,resizable=yes,scrollbars=no,status=no'));"><img src="/speaker/images/tv.gif" width="14" height="14" border="0" align="absmiddle"> Video</a> <a HREF="/speakers/jacktrout.html"> Profile</a> <a HREF="/speakerpages/speakerpages,t/jacktroutprograms.html"> Program Outlines</a> <a HREF="/speakerpages/speakerpages,t/jacktroutproducts.html"> Books & Videos</a> <a href="/info_request.php?add=1&first=Jack&last=Trout">Request This Speaker</a> </div> </td> <td><img src="/newsp/images/spacer.gif" height='30' width='15' align='left'></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> <tr> <td valign='top' width='852' bgcolor="#ffffff" background="/newsp/images/back.both_sides.gif" align='center'> <br> <table cellpadding=0 cellspacing=0 border=0 width='90%'> <tr> <td> <ul><h6>Jack Trout: Books & Videos</h6></ul> <ul> <img src="http://www.speaking.com/clientimages/clientimages,t/troutjackbook1.jpg" align="right" hspace="15" vspace="15"> <b>Positioning</b>: The Battle for Your Mind<br> <p> A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking. <p> <a href="http://www.amazon.com/exec/obidos/ISBN=0071373586/speakersplatformA/" target="blank">Order Here</a> <br clear="all"> </ul> <br clear="all"> <ul> <img src="http://www.speaking.com/clientimages/clientimages,t/troutjackbook2.jpg" align="right" hspace="15" vspace="15"> <b>Jack Trout on Strategy</b>: Capturing Mindshare, Conquering Markets<br> <p> With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. <p> Trout on Strategy: <p><ul> <li>Is an ideal introduction to the thinking of one of the century's most influential marketing innovators <li>Explores Trout's major themes, including survival, perception, differentiation, and more <li>Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today</ul> <p> <a href="http://www.amazon.com/exec/obidos/ISBN=0071437940/speakersplatformA/" target="blank">Order Here</a> <br clear="all"> </ul> <P> <hr size="1" width="95%"> <blockquote><font size="1" color="#666666">* Please note that while this speaker's specific fee falls within the range posted (for Continental U.S. based events) at the top of this page, fees are subject to change without notice. For current fee information or international event fees, please contact your Speakers Platform representative.</blockquote> </td> </tr> </table><br> </td> </tr> </table>  </td> </tr> <tr> <td>  <table cellpadding='0' cellspacing='0' border='0' width=852> <tr> <td><a href="mailto:speaker@speaking.com"><img name="footercontact_info" src="/newsp/images/footer.contact_info.gif" width="450" height="32" border="0" id="footercontact_info" alt="" vspace=0 hspace=0 /></a></td> <td><img name="footer.copyright" src="/newsp/images/footer.copyright.gif" width="402" height="32" border="0" id="footer.copyright" alt="" vspace=0 hspace=0 /></td> </tr> </table>  </td> </tr> </table> </center> </body> </html>