Ross Shafer

Ross Shafer: Program Outlines

Are You Still Relevant?
We all saw globally-recognized brands shrink or die during the recession. Conversely, we witnessed young, nimble companies swoop in to dominate market share.

Could that happen to you? Ross dissects the reasons for the staggering success stories—and he pinpoints the warning signs that were ignored by those who failed.

Remaining Relevant (to your customers and team members) is the ONLY way to substantially grow your organization during a recovery. If you’re relevant, you can take market share away from your competition. But it won't be easy. You will have to accelerate your "A" Game to earn that market share. And, you will have to re-double your efforts to retain the base you already have. 

Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, and healthcare. He describes what it will take for your organization to reap incredible rewards during “The Recovery."

Customer Urgency and Empathy
While this program is a high energy Keynote on its own, many of our clients often expand this topic into a Break Out session.

Due to accelerating technology, your customers' expectations have changed. They can get their TV, music, shopping, and friends all “on demand” 24/7/365. They expect customer "service" to mean customer "Urgency!" They want what they want - when they want it - and how they want it. So, if you don't deliver at (nearly) Internet Speed, they will consider you substandard, lazy, or that you don't need the business.

On top of that, they want you to empathize with their busy schedules, their lack of education (re: your products/services) as well as their personal vulnerabilities and frustrations. Ross will show you how to make sure you are consistently aware, empathetic, and urgent so you can retain your current customer base...while you are wrangling customers away from your competitors.

Nobody Moved Your Cheese
High energy and hilarious keynote - perfect for setting the opening tone or the closing message for your conference. From small town pet shop manager...to Emmy award winning TV host..to renowned business author and speaker, Ross is a fierce proponent of taking personal responsibility (and being accountable) for what happens in your professional and personal life.

THE ULTIMATE EMCEE
Ross hosts a select number of multi-day events for his high-end clients each year.

Because Ross is a trained talk and game show host (helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightening wit to navigate (and rescue) even the most unpredictable situations.

TALK SHOWS
Ross is adept at handling back-to-back breakout sessions that may feature a myriad of presenters. He has hosted such luminaries as President George Herbert Walker Bush, Jack Welch, Colin Powell, Bob Dole, James Carville, Larry Bossidy, Tom Peters, Marcus Buckingham, and Archbishop Desmond Tutu, to name a few. Since many high profile presenters are more comfortable being interviewed by a “pro,” Ross is able to show the utmost respect from the opening introduction throughout the Q & A - yet he doesn’t shy away from the probing questions your people want answered.

GAME SHOWS
Finally, Ross is a popular favorite for hosting custom game shows. Not only do these formats lend themselves to imparting important training information about your company (in a fun way), they also encourage participation of the entire audience. Ask us how Ross and his game partners at (Game Show America) can create a custom “TV” show for you.