Grab More Market Share: How to Wrangle Business Away from Lazy Competitors
In troubled times, businesses need to shake off theiruncertainty and look around. Previously intimidating competitorsare often hamstrung by inflexible business models and unable toaccommodate shifts in the market. As consumer habits change toreflect new economic realities and cultural trends, huge chunks ofthe market go up for grabs. And that's when smart companies whoare paying attention can step up and "steal" their share.
If you want to grow in a slowly recovering economy,a stagnant economy, or even a declining market, your best andonly plan is to remain reactive to the market's needs and wrangle away somebody else's market share. Grab More Market Share teaches professionals how not to settle for 1 percent growth. Author Ross Shafer uses rock-solid case studies to show leaders how to leverage shifting public consciousness to swing dollars towards their organizations.Refining this discipline allows business professionals to predict the next changes in buying habits and execute strategic plans thatsnag 10 to 15 percent market share from competitors. Spot those opportunities, and grab your share.
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Nobody Moved Your Cheese!
Nobody Moved Your Cheese is a fun, yet challenging look at the so called business and cultural "experts" of our time.
Ross Shafer is a former pet shop manager turned comedian/TV talk show host who has spent nearly twenty years on the corporate lecture circuit as an after dinner speaker and entertainer. And most of the time, he is there with world famous authors and lecturers. This book dares to expose just how irrelevant their "expert advice" is to your life.
Ross takes on some of our most revered cultural icons in the chapters, NOBODY MOVED YOUR CHEESE, THOSE CHICKEN SOUP BOOKS ARE FOR FOOLS, ANTHONY ROBBINS HASN'T DONE A DAMN THING, THE ONE-MINUTE MANAGER GOT LAID OFF, and 10 THINGS DR. LAURA SAYS TO GET YOU TO BUY HER BOOKS.
Plus, Ross slaps conventional wisdom in the face in chapters like, YOUR JOB IS TERMINAL. . . AND OTHER GOOD NEWS, GOAL SETTING IS STUPID, BACK UP YOUR LIES WITH THE TRUTH, and GOOD CUSTOMER SERVICE CAN BANKRUPT YOU.
This is a book about taking extreme responsibility. Ross promises that it will shock you and empower you at the same time. You'll never feel insecure about your job or career choices again.
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