Norm Smallwood TOPICS: Leadership Business Management Human Resources FEE CATEGORY:* 10.0k to 15.0k TRAVELS FROM: Utah Profile Testimonials/Client List Books & Videos Request This Speaker

Norm Smallwood: Books & Videos

Why the Bottom Line ISN'T!


In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet. These assets include a company's reputation, its ability to attract talent, and its ability to react quickly to new opportunities in the marketplace. Why the Bottom Line Isn't! harnesses research from a number of disciplines including human resources, finance, and leadership to establish a hierarchy of such intangibles. The authors extrapolate from these intangibles to establish leadership tools that will help create sustainable shareholder value. The book offers a broad, expansive perspective on leadership while eschewing convoluted theory for concrete practice.

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Change Champion's Field Guide


What People Are Saying:
"I found the Fieldguide to be intellectually exciting and emotionally inspiring. In a single volume we are given the distilled thinking of an amazing collection of authors who are among our most respected experts in the fields of change and leadership development. I cannot imagine any executive who would not profit from reading this book - providing its ideas are put into immediate practice." —author of "The Six Pillars of Self-Esteem" and "Self-Esteem at Work" - Nathaniel Branden

"Highly recommended! This step-by-step manual provides a roadmap of best practices in a clear and accessible format." —Author of The Female Advantage, The Web of Inclusion and Thriving in 24/7 - Sally Helgesen

"Will become one of the most quoted, referenced, and used business books in the first decade of the 2000's." —Earl C. Daum 1924 Professor of International Business, Director, Center for Global Leadership, Tuck School of Business, Dartmouth College

"Essential tools for change agents - both business leaders and human resources professionals." —Senior Vice President, Human Resources, Unilever BestFoods, Rotterdam, The Netherlands - Sandy Ogg

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Leadership Brand


Your company’s brands hold intangible value and differentiate your firm from rivals. So does your leadership brand—a shared identity among your organization’s leaders that differentiates what they can do from what your rivals’ leaders can do. —In Leadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms’ investors, customers, and employees—elevating market value and creating a sharp competitive edge.

The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm’s leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders.

With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique—and use your leadership brand to leave rivals far behind.

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* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.