Michael Solomon TOPICS: Marketing Business Advertising / Public Relations Retail FEE CATEGORY:* 5.0k to 10.0k TRAVELS FROM: Alabama Video Profile Program Outlines Testimonials/Client List Request This Speaker

Michael Solomon: Program Outlines

The Brave New World of Consumerspace
Evolving trends in technology and lifestyles are fundamentally changing the ways relationships between consumers and companies are formed, maintained -- and dissolved. Many people now feel empowered to choose how, when, or if they will interact with corporations as they construct their own consumerspace. How are firms innovating to optimize their presence in consumerspace? Reality engineering strategies such as product placement, virtual communities and guerrilla marketing are some alternatives for penetrating consumer awareness. Learn how approaches such as mass customization, personalization of online shopping environments, and the integration of lead users into the product design cycle have the potential to let producers and consumers work together to map the brave new world of consumerspace.

Why We Buy
Learn how modern-day consumer rituals and magical beliefs associated with activities and products from bathing to blue jeans have been successfully used by firms to drive their marketing communications and positioning strategies.

Consumer Trends 2000
Today's consumer is a moving target. Learn how trends such as product simplification, disintermediation, time poverty, hedonism, ethnic diversity and Generation Y will impact your bottom line.

Net Profit
When it comes to marketing on the World Wide Web, you're either on the train or under it. But how do consumers respond to Web marketing strategies? Focus on designing consumer-friendly internet communications. Learn about state-of-the-art marketing research techniques that collect data interactively by harnessing the power of the Web.

Services: Marketing What Isn't There
Unlike physical goods, services cannot be inspected or handled before the purchase is made. Because they're buying something that isn't there, consumers look for tangible evidence of service quality before purchasing. Explore how employee uniforms and appearance, logos, facilities and other tangibilization strategies can make or break a service business.

Are You In or Out?
Styles come and go, and being "in fashion" is a hot button for consumers. What determines what's hot and what's not? We usually equate fashion with clothing, but the fortunes of many products such as cars, home furnishings, music, and even high-tech items are influenced by fashion processes. Explore how a style is created, how it spreads through a market and why it dies.

Lifestyle Marketing: You Really Are What You Wear (and Eat, and Drive, and…) Products, services, and media surrounding us, from Nike to Gucci, Ford to BMW, MTV to Vogue, form consumption communities that define who we are -- and who we want to be. To develop a brand personality that will become part of these communities, marketers need to understand how consumers use products to define themselves and to create a social identity they want to communicate to others.

Consumer Behavior and the Marketing Mix

Understand fundamental marketing strategy from the perspective of the consumer. Explore how shoppers infer product quality from such signals as price, place of purchase, product design and packaging and marketing communications. Learn how firms around the globe have successfully used these elements of the marketing mix.



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"I had a number of members who told me that they received a great deal of information about the marketing potential for our industry."
John J. Contney, Executive Director, Textile Rental Services Association of America

"We would like to thank you for speaking at the Dwelling Partners event….The event was a large success due in part to your presentation, which…Armstrong was extremely pleased with and excited about."
Jacqueline Burton, Burton/Luch Public Relations, Inc.

"I hope you were able to see how many in the audience — and on the dais — were taking notes. That's always a clear indication of the high caliber of the information being presented…. we were extremely delighted with your presentation."
Kathleen Fredrick, International Furnishings and Design Association

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.