Jon Spoelstra TOPICS: Athletics / Sports Marketing Sales Business Sports FEE CATEGORY:* 10.0k to 15.0k TRAVELS FROM: Oregon Profile Books & Videos Request This Speaker

Jon Spoelstra: Books & Videos

Marketing Outrageously
by Jon Spoelstra

Too Much Revenue? Have you ever known a company to be in trouble because of too much money coming in? Of course not. The best way of beefing up the bottom line is to feed the top line. Jon Spoelstra, one of America's top sports marketers, offers provocative ideas that will help boost both your top and bottom line. Jon's 17 Ground Rules will show you how to:

• Think differently about Marketing Outrageously and understand why it's the safest way to go
• Use Jon's famous "rubber chicken" method to get people going down the slippery slope to sales success
  
• Scoop cream off the top that will impact both your top and bottom lines
  
• Differentiate yourself from your competitors
  
• Use the big question "What's It Going to Take?" to challenge the thinking of those you work with - and to dramatically increase sales

This book is not just for sales and marketing folks - it's for anyone who influences the course and attitude of your company. Get all your employees on the same page with this book. It will transform their thinking about increasing revenue.

How to order :
Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.

 

Ice To The Eskimoes: How To Market a Product Nobody Wants


by Jon Spoelstra

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what.

Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them - you'll be amazed by the results.

Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be.

The techniques Spoelstra perfected while working for teams in the NHL and NBA - from innovative packaging to image overhaul - apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

How to order :
Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.

Success Is Just One Wish Away


by Jon Spoelstra

When was the last time that one of your wishes came true? Or, have you reached the point where you don't bother wishing anymore? Well, don't give up wishing just yet. Make one more wish. You can make your next wish come absolutely, positively true. You just have to do two things.

1) Be careful what you wish for
2) Learn the secret of how to wish for success and have it come true

Success Is Just One Wish Away is a life-changing book that will give you a tool for achieving success far beyond anything you've experienced before. See how your life changes when you make the right wish. Make that wish today.

How to order :
Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.

Articles by Jon Spoelstra:

• What`s It Gonna Take To Dominate?
  
• The Tylenon Cheers and Jeers Awards
  

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.