Martha Rogers TOPICS: Business Customer Service Future Marketing Management FEE CATEGORY:* 30.0k to 50.0k TRAVELS FROM: Ohio Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Martha Rogers: Books & Videos

Return on Customer
by Martha Rogers and Don Peppers
Virtually everyone agrees that a company's most important asset is the value of its customer base. Yet the value of this vital asset is routinely ignored in managers' day-to-day, quarter-by-quarter planning. Return On Customer is the first book to focus on assessing and tracking customer equity, the lifetime value of a firm's current and future customers, and taking specific actions in every facet of the company to increase that equity.

First, Peppers and Rogers reveal the critical importance of measuring customers' long-term profitability, productivity, and loyalty. In a powerful blend of theory and practice, the authors use their years of consulting expertise with many of the world's leading companies to identify the specific products, add-ons, and services that will best increase the size and value of their customer base. They look at popular marketing techniques--such as the relentless use of telemarketing--and weigh their effectiveness in maximizing, or hindering, return on customer. Finally, they guide managers through the specific strategies that will help to conserve and replenish customer value, from marketing and sales to research and development, distribution, technology investment, and more.

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The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program
by Martha Rogers, Don Peppers and Bob Dorf
The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program, authored by Don Peppers, Martha Rogers and Bob Dorf, complements Peppers and Rogers' earlier books perfectly and shows how one-to-one strategy can be applied on a day-to-day basis. The Fieldbook, released January 1999, contains dozens of checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as detailed instructions for planning, implementing, revolutionizing, and upgrading a firm's one-to-one programs.

Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.

Enterprise One to One: Tools for Competing in the Interactive Age
by Martha Rogers and Don Peppers
Enterprise One to One: Tools for Competing in the Interactive Age is Don Peppers and Martha Rogers' second book, released in January 1997. Enterprise One to One lays out a competitive strategy that weaves together interactivity, the customer database, and mass customization, to make an enterprise nearly invulnerable to competition, with respect to its relationship with any individual customer. To implement the strategy, however, the enterprise must be capable of integrating the feedback it gets from individual customers into its production, logistics and service delivery operations, and ensure that the dialogue with any single customer always picks up where it left off last. If it succeeds, then the one-to-one enterprise will capture a customer's loyalty virtually forever, probably even increasing the customer's loyalty from generation to generation.

Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.

The One to One Future: Building Relationships One Customer at a Time
by Martha Rogers and Don Peppers
The One to One Future: Building Relationships One Customer at a Time was re-released in paperback, with an all-new User's Guide. It has been revised and updated to discuss the impact of the Internet on businesses today. In 1993 when it was originally released, it caused a bit of a stir. Tom Peters named it, 'Book of the year,' and George Gendron, Editor-in-Chief of Inc. magazine, boldly proclaimed, 'This isn't the book of the year...it's one of the two or three most important business books ever written.' This international bestselling book has become '...one of the bibles of the new marketing,' according to BusinessWeek. Future takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.

Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.