Same is so Lame
How to be a truly distinct Brand
In today’s cluttered marketplace, organizations must be truly distinct. Distinct is not a more quality product or killer customer service; it’s something you own that competitors can’t mimic and that buyers remember and relate to. This program focuses on finding a brand’s distinction and leveraging it, from visual identity to positioning and story telling. It stirs up fresh thinking and can be delivered in a keynote format or in an interactive workshop. Finding the Next Big One
16 ways to charge up your creativity
Most great brands start with and uphold bold creative ideas. They go where competitors fear and create their own markets. Where do these big ideas come from? The human brain, which -- like Fido, the family dog -- has so much potential if it’s trained and exercised regularly. This creative booster introduces 16 practical and fun methods to increase your creative power. This program can be delivered in a keynote format or in an interactive workshop.
Born-again Brands, Hallelujah
Rebranding an established Brand
Some brands are timeless: Tiffany’s, Kleenex, even Coca-Cola. They’re classic icons in our minds. They’ve stood the test of time. We know what they are and what they stand for. Their brand story is clear and consistent in any day of any decade.
Other brands don’t age as well. Some are born bad and just get worse. Some start off good and then, over time, get sloppy and lose focus. Others are innocent victims of our fast-changing world. Whatever the case, even shaky brands can become “born-again”: a brand with a renewed spirit and a relevant connection to the market. This program takes the audience through the rebrand process. It is delivered in a keynote format
Brandtown, USA
Become a destination magnet
This program helps associations and public and private destinations embrace the branding process so they can create memorable brands that attract people to their space. The content covers the downside of committee-driven leadership, achieving big goals on a small budget, and new trends in reaching the market. This program can be delivered in a keynote format or in an interactive workshop.
Brain Tattoos, Bigger Better Branding
Stand out from your competiton
This program helps companies and associations embrace the branding process so they can create new brands and/or effectively execute existing ones. This content covers the basics of branding and current trends in reaching diverse and segmented markets. The program can be delivered in a keynote format or in an interactive workshop.
The Brand Inside
Attracting and keeping the right talen
This program shows you how to attract and keep the right talent with a strong inside brand. Content focuses on building the internal or employer brand. In today's competitive market, having a desirable corporate brand is the key to staff recruitment, retention and organizational success.
Brand Moi™: Make your mark. Achieve your dreams.
Personal Branding for Professionals
The Brand Moi™ presentation dissects “The Brand” for individuals, business and community leaders and sales professionals. It provokes compelling questions that can cause action and stimulates new, creative ways to maximize your personal mark. This program is designed to help people achieve their goals and dreams with a personal brand.
Branding on a Heart String
Creating a nonprofit Brand
The nonprofit sector is struggling. Giving is down and the need is up. Marketing and branding are more important than ever in this highly competitive environment. This program provides practical, big ideas to brand a cause, a program and/or an organization. If your resources are limited, your volunteers are tired and your mission is great, this program is for you.
Breathe your Brand
A Custom Program about your Brand and its Competitors
Add an entertaining, laugh packed custom program that can introduce or pump up “your brand” to a sales force, employee pool or a buyer’s market. “Breathe the Brand” can communicate the value of a brand, show audiences how to spread the brand word and how to protect the brand from evil doers. Designed with humor and actionable content.
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