Peg Neuhauser TOPICS: Team Building Corporate Culture Communication Negotiation Business Change Management FEE CATEGORY:* 5.0k to 10.0k TRAVELS FROM: Texas Video Profile Program Outlines Books & Videos Request This Speaker

Peg Neuhauser: Books & Videos

CULTURE.COM
Building Corporate Culture in the Connected Workplace©
By Peg C. Neuhauser, Ray Bender, and Kirk Stromberg Abstract Description We are living in a .com world. The speed and complexity of the changes are difficult for many of us to absorb at the pace they are occurring. Futurists, historians, and social scientists tell us the transition to a networked economy is the biggest shift in the way the world functions since the industrial revolution. We are living in the era that bridges the gap between old and new ways of living and doing business.

The business and professional world is working feverishly to learn how to change its business strategies to capitalize on this .com world. A great deal of attention is being directed at designing, marketing, selling, and delivering goods and service in the networked environment. In contrast to the large amounts of energy being spent on these external business issues, internal infrastructure changes have received very little attention so far. When a company does address these infrastructure issues, they tend to focus on hardware and software changes and getting their technology up to speed.

The next question that must be tackled is how to create a corporate culture that matches the new .com business strategy. Corporate culture is a major component of the infrastructure engine that drives the organization in the direction it has set for itself. Culture is often defined as "the way we do things around here." If the way a company does things does not match its business strategy, the culture wins every time. No matter what a company says it intends to do, the way people actually behave, think, and believe determines what really happens.

CULTURE.COM Building Corporate Culture in the Connected Workplace© is a practical handbook that guides the readers through nine key characteristics of a .com culture that every organization must embrace. Nine chapters focus on these characteristics, showing the readers how to diagnose their current status on each characteristic so they can identify the gaps where they are vulnerable. The readers learn how to create these characteristics and change old habits that no longer fit in the new environment. Case studies and interviews from business, nonprofit, and government settings are used to illustrate these change strategies in action. The reader will finish the book with a practical roadmap of strategies for how to shift their organizationÕs culture from a liability to an asset as they set out to compete in the .com world.

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