Peter Montoya TOPICS: Advertising / Public Relations Business Entrepreneurship Marketing Branding FEE CATEGORY:* 5.0k to 10.0k TRAVELS FROM: California Video Profile Program Outlines Request This Speaker

Peter Montoya: Program Outlines

The Brand Called You: Personal Branding (60, 90 minutes or 3 hours)

Our conference workshop will give your attendees a crash course in Personal Branding, and teach them how to create tools and money-making strategies they can put into action immediately. We will reveal the secrets of niche marketing, brand building, personal brochures, direct mail, and even give them a complete 12-month marketing plan.

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Module One: Personal Branding 101
• Marketing is More Critical Than Sales
• Visibility is More Important Than Ability
• Perception Becomes Reality
• People Do Business with People They Like

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Module Two: Marketing Strategies
• Positioning Yourself
• Target Marketing
• Marketing Channels

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Module Three: Marketing Tools
Personal Brochures
• Your Most Important Marketing Tool
• 4 Steps to Creating an Effective Brochure
• Typesetting and Printing
• Using Your Brochure

Direct Mail
• Why Direct Mail
• Common Direct Mail Mistakes
• Personal Postcards, Newsletters & Sales Letters
• Mailing Strategies
• Building a Client Database
• Using Direct Mail to Build a Referral Business

Advisor Web Sites
• User Friendly
• Good Design
• Value Content

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Module Four: Identity Development
• Naming Your Company
• Slogans & Logos

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Module Five: Writing Your Marketing Plan

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.