Gene Marks TOPICS: Entrepreneurship Internet E-commerce Sales Customer Service / Loyalty FEE CATEGORY:* 5.0k to 10.0k TRAVELS FROM: Pennsylvania Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Gene Marks: Books & Videos

Streetwise Small Business Book of Lists: Hundresds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits!


Every day you make decisions about what products to buy and who should service your business based on sketchy facts, gut feelings, and the occasional recommendation-or you waste valuable time and money trying to find information and resources. What if there was an authoritative one-stop resource that would help you make informed decisions as quickly as possible?

Now there is! Streetwise Small Business Book of Lists helps you find what you need, increase sales, and lower expenses by providing quick resources, answers, and advice on:

Top collection techniques
Things to consider before you incorporate your business
Key questions to ask your insurance broker
The best frequent flier programs and office supply companies


Streetwise Small Business Book of Lists is your quick-tip guide to every aspect of starting, running, and managing your business. From securing financing, to hiring and managing employees, protecting yourself from litigation, and lowering your taxes, this indispensable guide gives easily referenced advice right at your fingertips.

Whether you are looking for an accounting firm, customer management software, or the biggest trade shows in your industry, Streetwise Small Business Book of Lists gives you advice you can depend on year after year.

Order Here

Small Business Desk Reference


Whether someone is starting a business for the first time or the fiftieth, this book provides more knowledge and know-how than any other resource. With information on buying a business or franchise, writing a business plan, handling finances, accounting, legal issues, personnel, operations, marketing, sales, customer service, taxes, insurance and ethics, this comprehensive volume can't be beat. Coverage includes:

� Information on home offices, profits, loss, reinvesting, and planning the next steps
� Supplemental materials on start-ups for restaurants, property management, retail, consulting, and service businesses
� Beats the competition in coverage�and a better value
� Authors of each section are top experts in their fields
� Detailed index helps readers find information fast, along with a complete glossary, forms, and a contract primer


Order Here

Outfoxing the Small Business Owner


Whether you're an account manager for a large corporation or a fledgling entrepreneur, the small business market is one you can't afford to ignore. Your bottom line depends on it. Yet to capture this market, you need to adopt a new strategy-a strategy that recognizes the limited budgets, intense competitors, oppressive taxes, and inadequate resources that plague most small business owners.

Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You'll rethink your usual approach, tailoring it to your customers' individual challenges and idiosyncrasies. You'll learn what works for small business owners-and how it's different than what works for your larger accounts. Most important, you'll find innovative, effective ways to:

Get your product or service noticed
Foster long-term partnerships
Identify and address their true business needs
Collect payments in a timely manner
And much, much, more!


Marks provides the unique insights you need to sell, service, and just plain deal with your small business customers. With this knowledge in hand, you can turn your smallest customers into your biggest profits.

Order Here

The Complete Idiot's Guide to Successful Outsourcing


In this clear-cut guide to outsourcing, business owners and managers will learn the historical and global issues of outsourcing, whether they really need to outsource at all, how to decide the costs and benefits of outsourcing, tips on hiring and managing outsourced help, and how to keep in compliance.

Order Here

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.