Speakers Platform

Duncan MacPherson

TOPICS:
Marketing
Customer Service
Management
Branding
Sales


FEE CATEGORY:*
10.0k to 15.0k

TRAVELS FROM:
Ontario


    Duncan MacPherson: Books & Videos

    Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
    by Duncan MacPherson and David Miller

    A business development methodology that focuses on a business's most profitable customers to increase income

    The authors argue that in most businesses, 80 percent of the business done comes from 20 percent of the clients. This book offers a proven process for maximizing a business's most valuable client assets and developing a personalized business development plan for efficiently mining the untapped potential in customers and prospects. Readers will learn to attract and keep valuable clients while running their businesses more efficiently than ever with a four-step, 14-week program that will knock any business into shape. The book also includes handy forms and templates to help readers create their own personalized business development plans.

    Order Here from Amazon


    The Promise of the Future: A Financial Advisor’s Guide to Effective Marketing
    by Duncan MacPherson

    More than ever, financial advisors must rely on a strategic approach to attracting and keeping good clients. It is essential that they develop a blueprint to guide them in an increasingly demanding marketplace. In this book, Duncan MacPherson reveals specific techniques that are easy to implement but often overlooked.

    This book will show you how to:

      • Create a marketing plan consisting of predictable and productive campaigns
      • Rely on time-tested techniques that will competitor-proof your existing clients
      • Convert loyal clients into referral-generating advocates
      • Establish a network of strategic alliances with promotional partners
      • Develop proven prospecting and spaced-repetition marketing discipline
      • Sharpen your marketing acumen and translate ideas into results


    How to order :
    Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.



* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.