Four Generations in the Workplace: Mixing Experience, Leadership, Ambition and Fun

Four generations: four times the fun (and potential)

For the first time in history, corporate managers are working with four distinct and very different generations of employees - Matures, Boomers, Xers, and Millennials. Each generation is motivated quite differently, aspires to different personal and professional goals, and interprets accepted business practices and business etiquette in drastically diverse fashion.

It can get pretty complex - and pretty ugly, as well. One-size-fits-all management styles have never been a less fitting. So how do you transform this problem of enormous magnitude into an opportunity of exponential proportion? Read on….

Unleashing the awesome power of the ages in your workplace

Twenty-first century managers have become -- like it or not -- pioneers in workplace leadership. Everyone in the workplace is pioneering new territory, facing first-time-ever challenges - and enjoying the prospects of greater potential performance, productivity, and creativity than ever before in history.

In this exciting, informative, and inspiring presentation "Four Generations in the Workplace," you will learn what these four generations really want from their work experience - and from their lives.

Discover the critical differences in how Matures, Boomers, Xers, and Millennials view --


• Sacrifice
• Loyalty
• Flextime
• Tenure
• Skill-building
• Time on the job
• Balance
• Rewards, incentives
• Support and encouragement

This highly interactive presentation laced with and real-life examples will challenge the way you think about yourself and the people you manage. The results can be absolutely incredible. Come ready for fun as you see revealed the true inside story about what makes these distinct generations tick.

Selling Across the Generations: Dilemmas and Solutions

Different ages…different approaches

Oftentimes, when sales people say they're "targeting" an age group, they're referring to dated life-stage profiling, a media plan, and demographic stereotypes. But they may be missing a key - perhaps the key - targeting mechanism: genuine generational marketing strategies. These strategies involve the values, attitudes, beliefs, decision-making styles, and preferences of the four distinct generations active in the modern marketplace.

Have you learned to tailor your sales and marketing messages to appeal to a specific generation? It's called "Generational Marketing", and it's a valuable sales strategy too often overlooked by even the most veteran sales and marketing professionals.

Generational Marketing made fun -- and highly rewarding

It's this simple: Enhancing your sales approach with Generational Marketing strategies will make you a more successful salesperson. Why? Because getting to "yes" with your prospects is often a matter of understanding generational preferences: how they see the world and how they like the world to work. Now each targeted generation you work with will hear unique messages and will know that you clearly understand them.

In "Selling Across the Generations" you will learn all the basics of how to approach each generation; how to customize your sales approach to include powerful messages for each of the four distinct generations of buyers: Matures, Boomers, Xers, and Millennials; and how to develop rapport with members each generation during the sales process. Plus, you'll see examples and case studies of successful Generational Marketing strategies.

This is one presentation you're sure to find enlightening as well as entertaining. If you want to learn how to be a more effective, dynamic salesperson - see what's possible when you hold the keys to selling across the generations.

Employee Retention: Strategies for the New Millennium

The best talent is always hard to find, isn't it?

Perhaps performance guru Tom Peters says it best: "We are in a war for talent." Is this a war you can win? The answer is a resounding "Yes!" But what are the secrets for getting and keeping the best available talent? The answers may lie in their birth dates - that is the generation into which they were born. It's definitely time to rethink the two R's: recruitment and retention.

A winning talent strategy begins here…

Talented, trained and skilled people are always in demand. Despite the advances in technology, despite the best intentions of leadership, the brilliance of the corporate vision, and the determination of entrepreneurial spirit - Every company's future hinges on finding and keeping the right people.

Although company loyalty is at an all time low, employee loyalty is not dead. Yesterday's workers gave their loyalty to their company. They saw their employer as their benefactor. This is no longer the case -- and probably won't ever be again. Modern employees now focus their loyalty on an individual -- most notably, their manager. So retention, like customer service, becomes everyone's business and not just the precinct of the human resources department and benefits packages.

"Employee Retention 2004", gives you a new generational lens to clearly see, focus on, and learn what steps to take to keep your Matures, Boomers, Xers, and Millennials vital, contributing participants in your company's vision.

Participants will learn --


• What retention strategies are appealing to each generation
• Why the "Organization Man" is a rare find today
• Who companies are competing with for employees
• The importance of understanding each generation's "revised" 21st century life stages
• What company leaders must do to inspire employee loyalty
  
  Where possible:
  
  
• An analysis of the client company's demographics as compared to the population at large
• Specific action plans based on the above analysis

This is one issue you absolutely need to address to be successful in the twenty-first century. The rewards are extraordinary! Discover how you can use something as simple as a birth date to unlock a bright and exciting new world within your company.

Pre and Post Conference Programs

Presentation skills are more in demand today than they've ever been. With our ever-increasing reliance on technology to communicate, the value of the spoken word has become more and more precious as it becomes less and less frequent. Each message we communicate in person carries more weight since these types of messages are becoming more rare.

Too often, learning to deliver a good presentation is done through trial and error. It doesn't have to be that way, though. Presentation skills can be taught. And taught in a way that excites an audience to learn and ignites them to utilize their new skills immediately.

In sessions ranging from two hours to a full day, Cam Marston will lead participants through a Presentation Skills Workshop that will teach them how to present themselves to any audience of any size and be a hit. The secrets to making a good presentation are easily learned and Cam teaches in an easygoing, low stress manner that some presentation skills workshops lack. Audience members will come away as better presenters, eager to try their new techniques.

Workshop options:


• Video taping of each participant with personal coaching and video review
• Exercises where each participant practices and receives group coaching
• Homework assigned prior to the event
• Pre-registration and course administration by Marston Communications
• Break-even analysis for programs that charge participants
• Limited class sizes for the most effective coaching and feedback

"People today really seem to be looking for some personal take homes from attending the many industry meetings and conferences they are required to attend... and you certainly gave them their moneys worth. It was a great way for us to add value to the program and sell more room nights without having to create more workshops or general sessions. As you know we had many people on the waiting list and even had a few clients trying to "pull rank" to attend the session. The lucky attendees really enjoyed it and based on the evaluations we received, it was one of the most effective aspects of our program."
Ellie Sullivan - Relocation Resources International, Norwell, MA

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.