REALIZING THE PROMISE OF DIVERSITY
Today, one-third of all workers in America are minorities and this number is growing fast. Most companies have read studies showing that having a diverse workforce can increase profitability and decrease expenses. The problem is that few companies know how to reap the benefits of diversity. In fact, without the proper training, diversity can lead to challenges with cross-cultural communications, building diverse teams and increased discrimination lawsuits.
Attend this program to find out how to realize the promise of diversity in your
company.
Doing Business in China
Today, China has over a billion people and a Gross Domestic Product of $1.65 trillion. This is a huge and growing market for businesses that are willing to adjust their practices and products to meet the unique needs of the Chinese people and government.
Selling to Multicultural Customers
Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do you do with them? Hispanics, African Americans, Asians and Middle Easterners do not buy products and services in the same way as Caucasian customers. If you do not customize your products, services, sales presentation and more to meet the unique need of the fastest-growing consumer group in America - you are wasting your marketing dollars!
Black Belt Negotiating
We Americans tend to be rather poor negotiators compared to people in Mexico, China and the Middle East. We walk into stores and pay whatever is asked. In other countries they would never consider doing such a crazy thing! People from negotiating cultures never pay full price for anything. Learn the secrets of how to haggle efficiently and effectively to save yourself and your company tens of thousands of dollars.
Marketing to Multicultural Customers
If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign. When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them. Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media. Stop wasting your money on ads that don’t work!
Multicultural Customer Service
Everyone knows that great customer service brings buyers back over and over saving the company money and time in marketing. However, the definition of what constitutes fabulous customer service is different when dealing with Hispanics, African Americans, Asians and Middle Easterners. You must customize your customer service to meet the unique need of the fastest-growing consumer group in America.
Advantages in Diversity
Forty percent of all people entering the workforce today are minorities. For companies who embrace people from diverse cultures they offer the advantage of language skills, negotiating savvy, global awareness and new processes in addition to creative solutions to difficult problems. However, to reap these benefits companies must effectively deal with the challenges that multicultural workers can pose including miscommunication, cultural conflict and other differences.
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