Michael Lee

Michael Lee: Books & Videos

• Don’t Fear the Blow — Black belts aren't afraid of being hit or they would never step onto the mat. Get over your fear of bargaining, and the fight is already won.
• Identify Vital Striking Points — Weaken others' positions by identifying what's most important to them...and bring down even the biggest opponent.
• Read Your Opponent — Counter an opponent’s moves by honing in on what technique they’re using — and hit them with the perfect response.

Grounded in authentic martial arts tactics, this book turns novice bargainers into black belt negotiators who can get whatever they want out of any situation.
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Cross-Cultural Selling For Dummies (Paperback)
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.

This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation

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