Lynne Lancaster TOPICS: Marketing Communication Employee Relations Corporate Culture Leadership Workplace FEE CATEGORY:* 15.0k to 20.0k TRAVELS FROM: California Video Profile Program Outlines Testimonials/Client List Request This Speaker

Lynne Lancaster: Program Outlines

Workplace: Recruiting, Managing and Retaining Four Generations

For the first time in history four distinct generations are shoulder to shoulder in the workplace, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the map and rules are being rewritten. Organizations are feeling the pain of generation gaps as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy.

Recruiting and Retaining Four Generations demonstrates why it's important to understand what shaped the generations and why they behave the way they do. Learn about ClashPointsTM—areas at work where the generations are bumping up against each other and causing problems. Find out why different value propositions appeal to different generations of employees. Learn what to do about the upcoming talent gap; grasp the keys to retaining the generations you need the most. Master generational differences and convert this form of diversity from an obstacle into an opportunity.

Marketing to Four Generations of Customers and Clients

How can companies market to one generation without alienating another? How do you teach an old product new tricks? Each generation has different needs and characteristics, and each demands a unique marketing approach geared especially to them. But too few marketers really understand generational differences.

This lively and topical presentation demystifies generational marketing and offers hands-on advice for marketers who want to think in new ways about reaching the generations. It offers strategies that capitalize on each generation's attitudes and preferences. And it shows audiences how generational insights can transform marketing campaigns and sales efforts. Generation gaps are everywhere, and businesses can gain a distinct competitive edge if they get to know who the generations are, what makes them tick, and how to make every generational connection count.

Leadership: Bringing out the Best in Every Generation

Leading today is more complicated than ever before. Besides more generations to lead, factors such as changing technology, a volatile economy, mergers, acquisitions, and layoffs have made today's workplace more challenging than in the past. Leadership is not necessarily determined by one's position on an organization chart or what's on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder.

From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation's way of leading is best, in reality no generation is better or worse, they're just different. Our speaker(s) will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.

Selling to the Generations

To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need an arsenal of tools to help sell to their clients. Among these is a clear understanding of who the generations are in today's marketplace, how they differ, and how their unique needs play out in the sales process. Being savvy about the generations can mean the difference between making the sale or not.

Selling to the Generations helps audiences understand which sales approaches and techniques appeal to each of the four generations. How do you find the "hot buttons"? When do you sell up? When do you sell down? What sales pitches will appeal to a Traditionalist vs. a GenXer? These questions and more are addressed in a highly entertaining program that teaches sure-fire strategies for sharpening your generational edge in the sales arena.

Generation X: The New Adult

Generation Xers are redefining adulthood in exciting new ways. They are forming families, holding responsible positions in the workplace, and representing new buying power. They are focused on career flexibility rather than job security and are the most prized demographic for advertisers-they love consumer culture and leading edge products. Yet, this generationis the smallest in population size.

How do we attract these new adults? What does it take to capture their commitment? If we don't train them as managers, who will replace the millions of Baby Boomers eligible to retire over the next decade? Get to know the real Generation Xers-from their parenting styles to their professional goals. Find out what conditions and events shaped this generation, propelled them into positions of power, and inspired their determination as consumers, workers and parents.

Here Come the Millennials...the Next Great Boom Here Come the Millennials... offers strategies for recruiting, retaining and motivating this influential new work force. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation's talents, ambition and pragmatic approach to the world of work.

Providing Customer Service to Four Generations

The best customer service providers understand what "service" means to each generation. Whether on the phone, online or face-to-face, attitudes and biases can be reflected in what you say and how you say it; common courtesies often are interpreted differently by different generations. An organization's strategies must reflect the changing face of a multi-generational customer base.

Gain a distinct competitive edge by teaching your customer service reps who the four generations of customers are and how to communicate more effectively with each one. Learn through humorous sketches and real-life examples how to avoid patronizing behaviors and capitalize on emotional connections to make every customer's experience a positive one.

Not-for-Profit: Recruiting Four Generations of Donors

Nonprofit organizations suffer the same frustrations and face the same workplace problems as profit making companies. To be effective, nonprofits need good leadership, strong management systems, marketing savvy, and an ongoing commitment to excellence. They also need to understand what motivates four generations of staff, volunteers and donors to give their time and their money.

Awareness of generational differences is crucial to organizations that must compete for well-qualified and loyal workers when resources are limited. What messages will attract skilled workers to the nonprofit world? What does it take to make connections with Traditionalists, Boomers, Generation Xers, and Millennials, so they not only donate but also keep giving? How does acknowledging donors of each generation differ? Board members, staff and hands-on service providers will learn to reach across generation gaps and build lasting bridges.

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.