Lynne Lancaster: Program Outlines
Rocking the Workplace: Managing and Leading Four Generations
If you think you've heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it's going to take to attract and retain the best and brightest talent of every age.
Find out...
- What makes the generations so different?and so perplexing?
- How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
- How do you engage one generation without alienating another?
- What can leaders do now to plan for succession and win the war for talent?
The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work
Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the best-selling The M-Factor (HarperBusiness 2010).
Learn...
- How you can win the war for young talent and become the place Millennials want to work
- The keys for bridging communication gaps between texters, tweeters, and traditional communicators
- How to handle entitlement?
- What it takes to engage Millennials without alienating the other generations.
Selling and Marketing to the Generations
Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn't about inventing a new selling system - it's about adding a generational lens to your already successful approach.
Learn...
- What should sales people do to customize their message to each generation they sell to?
- What should managers know to coach all the generations on their sales team?
- How can marketers target campaigns to one generation without turning off another?
- How can you put a generational lens on your company's selling system to make it even more impactful?
Just for Associations: Engaging Four Generations of Members
Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can't afford not to see the association world through a generational lens.
Topics include...
- How do you convince the generations to get involved with your association and stay committed?
- How can you connect with loyal traditional members while getting the young ones in the door?
- How can you engage four very diverse generations of staff?
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