“Gerd's thought-provoking presentation was the highest rated keynote session at our conference. He incorporated feedback from our planning calls and customized a program that was meaningful and relevant to our audience. I am pleased to offer a personal endorsement of his work.”
ACTE
"Gerd Leonhard kept the audience mesmerized with examples of how Web 2.0 was changing the way in which we interact with audiences, whatever our business, and how to harness the power of the Internet to reach them. One of the concepts he preaches is that for any business to truly espouse the value of internet communications, it has to relinquish control of how its brand or products engage the 'people formerly known as consumers'. He spoke about user-generated content, pull versus push media, new business models for digital content, the culture of participation in media, copyright versus usage right, and the consequences of mass media becoming personal media.
The event was attended by CEOs, entrepreneurs, the media and advertisers. In addition to the public presentation, Gerd also found the time to make three customised presentation which focussed on Caribbean/financial perspectives, marketing and pr, and copyright and the future of music in a YouTube world. He dispensed advice freely to any who sought it for their businesses, and there were quite a few of us"
DDB Release from Rostant Advertising/DDB
"We hired Gerd as speaker for our OMD Germany Future / Client Day. He talked about the future of advertising and media. The performance couldn't have been better. The feedback of our guests was great. Gerd perfectly combined his knowledge and expertise with his unique talent to inspire and entertain the audience. The up front coordination went perfect. Feedback on question never took longer than a few hours. He is always looking for conversations and takes as much time as needed. The presentation he held was a tailor-made compilation for our audience. All in all it is very obvious that he has a huge passion for what he is doing. If you need a speaker you have to talk to Gerd!"
Omnicom Media Group Germany
"Gerd Leonhard wrote The Future of Music, which basically said that the record business was terminally ill. I read it and thought he was right, so I hired him as a consultant. He's shaped our thinking. None of us know what the future looks like, so we can invent it, be part of it. Fifty five per cent of the new people we've brought in haven't worked in traditional record companies."
SonyBMG
"I've worked with Gerd on a few occasions now and each time have found it a great experience. His level of knowledge, style of delivery and focus on our particular needs was excellent. Highly recommended."
ITV (UK)
"Gerd Leonhard is brilliant at getting the context right, in a world that is overflowing with a variety of content. His views on the future of copyright, music and film distribution and the media in general always open eyes and ears. Sign him up for your conference and you'll definitely get a wealth of ideas!"
Critical Distance
"What a performance! Your presentation was one of the most persuasive I have yet seen about the benefits of relaxing our approach to the digital media world."
AIM, UK
"Gerd is one of the few people who is able to see clearly beyond the current state of the music industry, experiments in digital music business and squabbling over copyright issues."
Giant Steps Media Technology Strategies
"We engaged Gerd to make the key note address at the AGM of our trade association - Music Publishers Association. The theme was the past present and future of music publishing - Gerd's presentation was challenging, exciting, engaging, thought provoking and was extremely well received. I was very impressed by the quality of the preparation and the coruscating powerpoint presentation."
Music Publishers Association (UK)
“Gerd is as good as it gets. Anyone who's working with digital media should look to Gerd for advice, direction, a glimpse of the future and hard work befitting a multinational enterprise or a start-up in a garage. Gerd is terrific, my highest recommendation.”
OneHouse LLC
“Gerd is one of the few people that "gets it!" He has a correct a clear vision of where the entertainment business is going. Evry month there's an important development in the industry that validates his appraoch and pedictions"
Noank Media
"Gerd Leonhard is turbocharged for innovation! He's a fountain of new ideas and clear thinking about the future”
Hearts of Space
“With the music and broadcast industries intent on digging in their heels to stem the tide of progress, maintain business as usual and the unsustainable “status quo”, Gerd Leonhard’s fresh, innovative and future oriented thinking is one of the few optimistic lights sign- posting the way forward"
Liverpool Institute of Performing Arts (LIPA)
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