George Ludwig

George Ludwig: Program Outlines

During his two decades as a sales professional, George Ludwig researched and field tested the practices of the world's sales superstars. Driven by his determination to be the best, he finally "cracked the code", synthesizing hundreds of skills, strategies, techniques, and behaviors into his proprietary Power Selling Process.

Be Bold: Break Through to Extraordinary Results
In this breakthrough program, George Ludwig will set your sales team's souls on fire! They will rediscover their passion for selling and uncover the psychological strategies they need to blast through blah, boredom, and burnout and break through to boldness.

Sales superstardom is not a matter of merely following formulas. It requires real passion. Inspire passion in a salesperson's soul—the burning desire to break through all the barriers to achievement—and you've won a major victory in the battle for profits.

Sales Success Psych 101
If you give your salespeople sales tactics training but don't change the way they think and behave, you are missing a vital piece to achieving top performance. Sales success requires more than strategy and technique. Extraordinary results require extraordinary psychology. We can't control the outside world or the events that happen to us, but we can control what they mean to us.

Happy, successful, peak-performing salespeople think and behave in very specific ways. So do mediocre and unfulfilled sales performers. Simply said, there are psychological patterns of success and psychological patterns of mediocrity. This workshop will teach you how to master the "inner game" of success by showing you how to take greater control of your own cerebral operating system.

Of course, it doesn't all happen inside the salesperson's head. We must take into account buyer psychology as well. This workshop delves into the emotional drivers that motivate people to buy and reveals some techniques salespeople can use to tap into those powerful psychological forces.