Frank Luntz

Frank Luntz: Program Outlines

Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten?

The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion.

In his speeches, based on his New York Times bestselling book “Words that Work,” Dr. Frank Luntz not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life.

Luntz’s engaging, interactive and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day.

A Behind-the-Scenes Look at the White House & Washington
Frank Luntz has the most comprehensive library of presidential debate performances and political advertising in America today. He knows Barack Obama’s words as well as the President himself, having tested the President’s speeches for Fox News, ABC News, PBS and HBO.

To some, the halls of power are painted with mystery and intrigue, but pollster and political consultant Frank Luntz has enough experience on Capitol Hill to make him the 536th member of Congress.

He will share the wisdom and experience that helped write the Contract With America and bring a party to power after 40 years of failure. Members of Congress from both parties actively seek the help of Dr. Luntz to refine their message and better interact with their constituents.

This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.

Words that Work
The most important element in the free market is the individual. To communicate free-market principles effectively, we must first understand the people who drive the free market economy. Dr. Frank Luntz has spent his career studying language use all over America. He has a deep understanding of what motivates, what inspires, and what connects with hardworking American consumers. His new, bestselling book “Words that Work” is an exciting look at the process that creates the words and phrases we all recognize and remember – from politics to commercials to corporate America. Dr. Luntz will share his intimate understanding of how America thinks, how America feels, and how America communicates. This presentation will make available the communicative tools needed to craft a free market message that is sure to appeal to the American citizenry.

What Americans Really Want… Really
Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.

Focus on Your Organization
Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this - at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Dr. Luntz will bring your customers to you. Live. He can conduct a focus group in front of any size audience. There is perhaps no better way to "get employees on board" than to let them listen directly to what their customers think. Dr. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.