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John Krubski
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John Krubski: Program Outlines
Why America Won't Be Much Different in 2057 THE 45-MINUTE ROADMAP TO LIVING AND DOING BUSINESS IN THE USA OVER THE NEXT 50 YEARS.... EXCERPT:
“While it is true that there are many forces mitigating change in America and that America won’t be exactly the same in the next few decades, it is equally true that America has never been ‘the same’ for very long at any other time in history. At the same time, there are very definitely American Constants, including the National Character and a unique economic, social and political framework that have been, are, and will continue to be unchanging fundamentals we can count on. The American Citizen and the American Consumer share a great many decipherable traits and common cultureographies....” Deploying Your Own 21st Century Brand Engagement Index THE 45-MINUTE GUIDE TO MEANINGFUL METRICS FOR BRAND ENGAGEMENT EXCERPT:
“Brand Engagement is about understanding the scope and the dynamics of the connection between the cultureography of the brand and the cultureography of the customer....The key to dimensionalizing engagement lies in getting at the NATURE and the INTENSITY of those connections . Unleashing the Natural Innovation Engine within your organization
THE 45-MINUTE MANUAL FOR RELUCTANT VISIONARIES... EXCERPT:
“You can’t begin the Journey of Innovation without having a reasonable certainty about the answers to two questions. The first is “what are the dimensions of the ‘box’ outside of which I want to think” and the second is “how do you know where you are relative to that box in the first place?” After that, the rest of the innovation project involves turning inward rather than looking outward.... I can’t tell you how many top executives hope for a case study to support every innovation initiative and don’t understand the irony the request involves....” Building & Operating the Customer Engagement EngineTM THE 45-MIINUTE MANUAL FOR UNDERSTANDING, DIMENSIONALIZING, AND LEVERAGING THE TERMS OF CUSTOMER ENGAGEMENT IN THE 21ST CENTURY... EXCERPT:
“The difference between a con artist and a marketer is that the marketer expends his energy on extolling the minute differentiating benefits of his superior product offering while a con artist devotes his time to understanding what makes his ‘customer tick.’ That is why marketers end up fighting major skirmishes over nuance while con artists sell bridges they don’t own and dreams without substance....This is as true of the business-to-business model as it is the consumer paradigm....” Re-Defining the Rules of Engagement @ Retail THE 45-MINUTE PLAN FOR TURNING RETAIL SPACE INTO VIRTUAL BRAND AMBASSADOR AND VIRTUAL SALES ASSOCIATE... EXCERPT:
“In spite of many voices proposing the imminent demise of bricks-and-mortar retailing in favor of cyber-shopping, the physical retail world is alive, well, and thriving. Retail success in the 21st Century requires a re-think of the rules of retail engagement... to be truly successful, physical retail space needs to be thought of as achieving three primary mandatories: Retail as Brand Ambassador, Retail as Virtual Sales Associate, and Retail as Chief Sales Assistant....” Cut the cost-cutting management plan and cut in UPSIDE Leadership “In business, the next-best thing to making money has become saving money... and that’s the point, cost—cutting is not a strategy, it’s a holding action. Like all delaying tactics, if it goes on too long, you find yourself out of the fight and on the sidelines....”
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