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The Disney Way "I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies. Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in The Disney Way. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision. How to order :
The Disney Way Fieldbook: How to Implement Walt Disney's vision of Dream, Believe, Dare, Do in Your Own Company
The Disney Way Fieldbook provides action plans for instilling Disney's vision into any company, complete with diagnostic exercises, practice sessions, proven advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire. How to order : Leading at the Speed of Change: Using New Economy Rules to Transform Old Economy Companies Energize a traditional bricks-and-mortar company with lightning-fast e-business spirit -- and results Traditional brick-and-mortar companies' competitive survival in the New Economy depends on learning how to think, act, and perform like the most agile of today's light-speed, dotcom enterprises. Leading at the Speed of Change shows the way. Based on extensive interviews with key players, this book takes you behind the scenes to describe how one global giant, AT&T, has risen to the challenge.You'll learn how AT&T Solutions, under the direction of entrepreneurial superstar Rick Rocsitt, grew from a dream to a $5 billion enterprise in less than five years. A road map through today's exciting e-business revolution, this challenging, compelling landmark book serves up a template old-line companies can use to rethink, redesign, and reengineer their design processes, factory floors, supply chains, and distribution channels --and meet the changing demands and opportunities of the new Internet economy. Don't miss this guide's powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of the best dotcom companies. How to order :
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Business people around the world raved about The Disney Way and Fortune proclaimed it, "so useful you may whistle while you work." Now, authors Bill Capodagli and Lynn Jackson are back to deliver a comprehensive, step-by-step implementation plan based on Walt Disney's principles outlined in the best-selling The Disney Way. 