Sheida Hodge

Sheida Hodge: Books & Videos

Break down cultural barriers and build prosperous relationships with these effective strategies for successful global dealings

In today's climate of merger-mania, more than seventy percent of cross-border joint ventures will fail within the first three years, mainly due to culture clash, as reported by the Los Angeles Times. In these times of globalization, American executives need to be able to communicate effectively with their associates from around the world in order to remain competitive. Global Smarts presents proven strategies for successfully dealing with such issues as language barriers, culture shock, international negotiation tactics, and how to establish trust on a cross-cultural basis. This hands-on guide approaches complex cultural issues in relation to practical business applications to help managers and international business-people succeed in today's global business world.

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