Richard Hadden TOPICS: Corporate Culture Employee Relations Leadership Management FEE CATEGORY:* 5.0k to 10.0k TRAVELS FROM: Florida Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Richard Hadden: Books & Videos

CONTENTED COWS GIVE BETTER MILK

Using facts, not faith, Contented Cows Give Better Milk makes the case that if you treat people right, you’ll make more money.

Of course, treating your employees right is the right thing to do, but that's not the point.

This is a business book in every respect, and like it or not, the lexicon of business is money. It’s how we keep score. So, using real companies and real numbers, Contented Cows makes the case in terms business people understand. In a profound but simple way it establishes, for the first time we’re aware of, clear linkage between an organization’s employee relations practices and its bottom line.

Whether it’s in heavy manufacturing, distribution, retail, services, high- tech, or professional sports, it is no accident that the organizations consistently identified as winners in their chosen field happen to be some of the best places on earth to work. This occurs not as an afterthought, but as a vital, premeditated element of business strategy. It’s a relentless truth that those in the unenviable position of having to compete with the likes of Southwest Airlines, GE, FedEx, Hewlett-Packard, 3M, Wal-Mart, and scores of lesser known organizations we profiled have to face every day.

We did a full blown analysis of the ten-year financial performance of six organizations with well-deserved reputations as great places to work (the Contented Cows), and compared it to the performance of six of their competitors (the Common Cows).

The results were nothing short of astounding, and bear out a premise that would doubtless be echoed by generations of dairy farmers... Contented Cows Give Better Milk!

Going beyond the numbers, Contented Cows is an essential guide for you, if you’re willing to consider the possibility that technology, capital spending, and restructuring alone will not lead to the promised land. We have taken pains to explode many of the myths about employee relations, including those based on the notion that “more is better”, and instead, tried to offer practical, fad-free advice for transforming your workforce--be it a Fortune 500 or a start-up, into a lethal competitive weapon.

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