How Does Your Web Site Make Me Feel?
People make decisions emotionally, not intellectually. We all know that. To sell effectively in the 'real world', we're told to anticipate our customers' needs, to show that we "feel their pain", and to respond to hidden clues in their body language and tone of voice. So why do most Web sites fail to create the crucial emotional connections with their visitors which can significantly enhance their response and ongoing return on investment?
In this program, participants will learn:
- the five critical emotions for creating and sustaining productive online relationships
- tools and techniques for making these emotional connections on any Web site
- key tips to avoid destroying or diluting the connection
The Top Seven Strategies for Web Site Success
Seven critical strategic considerations, issues and opportunities for any company or organization with a Web presence - whether primarily business to business, or business to consumer. Offers plenty of customized examples, case studies and solutions.
In this program participants learn:
- the key areas for consideration in developing an integrated Web site / technology / business strategy
- identifying the potential for developing new markets, services and products that may only exist online
- tools and techniques for evaluating the ROI of the site against the organization's strategies and goals
Making the Internet Work for You
No matter how far along you are in creating your Web site, you'll benefit from this seminar. Whether you are putting up a Web site for the first time or have been online since the beginning and no matter how large or small your business is, you'll pick up practical advice that you can put to use at once.
During this presentation, participants will learn how to:
- define the strategies, goals and target markets for a Web site
- develop compelling content, copy and navigation to engage the visitor and create interaction
- explore opportunities for new online revenue sources
- promote the site in and beyond the search engines
- mine traffic information for those crucial "gold nuggets" that will help them to grow even further!
PRofiting from Publicity
As both the media and the general population increasingly look for information online, your Web site should play a critical role in your public relations and public awareness campaigns.
There are many opportunities to enhance your positioning and message, which in turn lead to added benefits such as improved search engine placement – and therefore increased traffic and potential revenue!
However, it’s easy to miss out on these opportunities with hard to find, insufficient, or outdated information.
This program will show you how to:
- create compelling and useful content for your online press kit
- leverage current news and events in your industry for greater visibility
- analyze your traffic reports to assess the return on investment of your efforts
Exposing your Expertise
Whatever your area of expertise, writing is one of the most powerful ways to create credibility around it. Creatively leveraged, your articles, white papers and special reports can exponentially grow your business both online and offline.
Learn from Philippa’s latest insights and practical take-home techniques as she reveals the inside secrets of her "Number One marketing strategy".
You’ll learn how to:
- use your Web site and online resources to generate writing ideas
- develop a clear strategy and objectives for articles dissemination
- present your material to engage your visitors and create response
- leverage the contacts and results that you achieve for profit!
Beyond Hits: Mining for Gold in your Web Traffic Reports
Understanding your traffic patterns is absolutely key to measuring the success of your site - but what do all the numbers and graphs really tell you?
After this program, participants will be able to:
- identify the critical information in their Web site visitor and internal search engine reports.
- understand and apply this information in refining their eBusiness strategy and achieving
- their online goals.
- use this information to develop new strategies, products and customer services.
Creating Compelling Communities
Online communities have the potential to offer great benefits for nonprofit organizations. E-mail discussion lists and / or Web-based forums allow members to exchange best practices, Board committees and staff can share documents, and instant messaging is becoming an efficient communication system.
However, vibrant communities can be labor-intensive to create and nurture until they are self-sustaining, “one size does not fit all”, and these applications may not be appropriate for the demographics of your organization.
This program explores:
- determining whether virtual communities are right for your members and services
- designing effective applications
- encouraging members and staff to participate
- evaluating the return on investment of your virtual community activities
Video