Jackie Freiberg TOPICS: Business Customer Service Human Resources Leadership Success FEE CATEGORY:* 20.0k to 25.0k TRAVELS FROM: California Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Jackie Freiberg: Books & Videos

Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success


Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor," and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering," "total quality management," and other management philosophies and employing its own brand of business success, Kelleher's airline has turned a profit for twenty-four consecutive years and seen its stock soar 300 percent since 1990.

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it?

With unlimited access to the people and inside documents of Southwest Airlines, authors Kevin and Jackie Freiberg share the secrets behind the greatest success story in commercial aviation. Read it and discover how to transfer the Southwest inspiration to your own business and personal life.

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Guts!: Companies That Blow the Doors off Business-as-Usual


Kevin and Jackie Freiberg's previous book, Nuts!: Southwest Airline's Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In Guts!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.

Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:

• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
• James Goodnight of SAS, a world leader in intelligence software


Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn't a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as "human resources," but as individuals with unique gifts and talents. And make everyone in the company responsible for the company's brand and culture.

An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, Guts! proves that it is possible to have fun, live your values, and still make money.

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Blowing the Doors Off Business as Usual


In front of you are a multitude of choices waiting to be made. These choices will determine the quality of your life and the significance of your contribution to the world in which you work-whether you become a person who is truly indispensable or one who is hardly missed. For the last twenty years, Drs. Kevin and Jackie Freiberg have worked as performance consultants around the globe. In Blow the Doors off Business-as-Usual! they draw upon their practical, hands-on experience to show how to:


Become indispensable on the job
Engage in work that really matters
Stop making excuses for our circumstances
Not wait around for others to rescue us
Step up to the plate of ownership and accountability
Become the people God intended us to be


It's your wakeup call to freedom, and it's your invitation to create a community of likeminded people who-together-will create organizations that can move mountains.

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Articles by Jackie Freiberg:

• Passion Finding it in Your Life, Building it in Your Business
  

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.