Jason Dorsey

Jason Dorsey: Program Outlines

SELLING ACROSS GENERATIONS
Specific Tactics that Drive Sales Whether You Text, Tweet, or Actually Talk On Your Mobile Phone
Never before have one generation’s selling hot buttons been so similar to another generation’s deal breakers. To compete and win you must know how to sell to all four generations in today’s marketplace—and prepare for an emerging fifth generation.

In Selling Across Generations, Jason shows you exactly how to sell and market to all four generations based on their Purchasing Pathways™. You leave this program with the insights and best practices necessary to sell each generation whether they buy with a handshake or on an iPad.

Your audience leaves this sales and marketing program able to:

• Understand the critical differences for selling to four generations in one marketplace
• Recognize the advantage created by integrating each generation’s Purchasing Pathway™
• Implement best-practices sales tactics that work in-person, in-store, online, and via mobile device

Customized for Your Sales Goals: This presentation includes a confidential data review, in-depth pre-event conference call, multi-page handout, and ready-to-use strategies designed for immediate implementation.

GEN Y IS READY TO BUY
How to Sell to Gen Y so We Love to Buy (and tell all our friends on Facebook®)
Gen Y has come of age and so has our spending power. This year we’ll spend over $200 billion in the U.S. alone. Internationally, we’ll spend more than $600 billion! The companies and individuals that attract and keep Gen Y customers—and our enormous social media following—will quickly profit and create a powerful competitive barrier.

In Gen Y is Ready to Buy, Jason Ryan Dorsey—the thought leader on Gen Y—expertly reveals his generation’s buying mindset and purchasing pathway™. He places special emphasis on the convergence of technology, expectations, and loyalty. You leave this results-driven presentation with ready-to-use solutions that attract and keep Gen Y customers in-person, in-store, online, via mobile device.

Your audience leaves this sales and marketing program able to:

• Understand how, when, and why Gen Y buys—and see the data to prove it
• Create a tactical advantage by integrating Gen Y’s Purchasing Pathway™ into your sales, marketing, and customer experience plans
• Implement proven Gen Y best-practices tailored to work in-person, in-store, online, and via mobile device

Customized for Your Sales Goals: This presentation includes a confidential data review, in-depth pre-event conference call, multi-page handout, and ready-to-use strategies designed for immediate implementation.

LEADING AND MANAGING ACROSS GENERATIONS KEYNOTES:

CROSSING THE GENERATIONAL DIVIDE
Unlocking the Power of Generations™ for Your Strategic Advantage
For the first time in world history, four distinctly different generations are working side by side. Each of these four generations (Matures, Baby Boomers, Generation X, and Generation Y) is guided by a different set of values, beliefs, and expectations. In Crossing the Generational Divide, bestselling author Jason Ryan Dorsey entertainingly reveals each generation’s preferences and priorities to highlight what they bring to the workforce—and how to build on their common ground.

Jason then shares his frontline-tested process which participants can immediately rely on to lead a culture of cross-generation communication, innovation, engagement, teamwork, and performance. Filled with surprising statistics, step-by-step strategies, and laugh-out-loud stories, participants leave this presentation prepared to make their multigenerational workplace a competitive advantage.

Crossing the Generational Divide Presentation Outcomes:

• Recognize and understand the divergent values, preferences, and priorities of all four generations in the workforce.
• Learn a step-by-step process for leading all four generations while respecting employees as individuals.
• Impact your organization with actions and strategies that other leaders have successfully relied on to bridge the generations in their workplace.

Customization and Reinforcement: Jason’s presentation includes a confidential workplace data review, customized multi-page handout, and specific strategies designed for immediate implementation in your organization.

Y-SIZE YOUR BUSINESS
How Gen Y Employees Can Save You Money and Grow Your Business
Generation Y is the fastest growing demographic in the United States workforce. Along with a new definition of “business casual,” Gen Y adheres to a different set of workplace beliefs and priorities than other generations already employed. We also bring tremendous potential and big expectations (just ask, we’ll tell you). Gen Y’s attitude toward work can make us a growing challenge or a strategic opportunity depending entirely on how business leaders respond.

In Y-Size Your Business, Jason cuts through the stereotypes to teach participants Gen Y’s workplace mindset. He then reveals a step-by-step process and specific actions that employers can immediately adopt to unlock the talent, loyalty, creativity, and performance of this emerging workforce.

As a member of Gen Y, Jason is uniquely qualified to discuss his generation’s workplace mindset. He balances an insider’s view of Gen Y (he texts his mom every day) with the workplace realities facing executives and managers in an increasingly competitive global market. He also tailors his presentation to focus on the aspects of the Gen Y employment life cycle most important to your organization:

• Attracting and Hiring Gen Y
• Onboarding and Engaging Gen Y
• Motivating and Leading Gen Y
• Developing and Professionalizing Gen Y
• Retaining Gen Y

Y-Size Your Business Presentation Outcomes:

• Learn Generation Y’s workplace beliefs, preferences, and priorities—all from the perspective of an insider. (Jason even explains why Gen Y doesn't use vowels in text messages.)
• Engage Gen Y employees from our first day at work. This is critical because Gen Y decides on our first day if we will stay with an employer long term.
• Impact your organization with creative, ready-to-use actions that attract, motivate, and retain Gen Y employees while saving you money.

Customization and Reinforcement: Jason’s presentation includes a confidential workplace data review, customized multi-page handout, and specific strategies designed for immediate implementation in your organization.

TALENT DEVELOPMENT AND YOUNG PROFESSIONAL KEYNOTES:

LEADING BEYOND YOUR AGE
Driving Peak Performance Among Workers Older Than Yourself
For the first time ever, emerging leaders and young professionals are expected to lead a four-generation workforce. This has never happened before and it is creating all kinds of new issues. Hidden within this challenge is a tremendous opportunity for young professionals to showcase their talents and abilities by effectively leading, motivating, and communicating with colleagues of all ages.

In Leading Beyond Your Age, Jason teaches his generation how to make the most of each generation in today’s workplace—Gen Y, Generation X, Boomers, and Traditionalists. He goes beyond the standard descriptions of the generations to show you exactly how to turn cross-generational differences into a tremendous opportunity for young professionals and their employers. Filled with ready-to-use ideas and entertaining frontline stories, this powerful presentation is a true lifesaver and career jumpstart for young professionals and emerging leaders.

Leading Beyond Your Age presentation outcomes:

• Understand why and how generational Kinetics™ principles impact every aspect of their workplace—and see the data to prove it
• Recognize the strategic advantage created when they integrate the strengths, differences, and life stages of more experienced workers
• Implement frontline-tested best practices that maximize each generation’s contribution and position participants for long-term career success

Customization and Reinforcement: Jason’s presentation includes a confidential workplace data review, customized multi-page handout, and specific strategies designed for immediate implementation in your organization.

OUTGROW YOUR CUBICLE
Fast Track Your Career By Giving Value First
In Outgrow Your Cubicle, Jason gives young professionals and emerging leaders the inside scoop on how to reach their professional goals while growing their company’s bottom line. Jason delivers this inspiring message through stories and insights collected from his work with young professionals around the world. These strategies and actions lead to increased responsibility, recognition, opportunity, and promotions. Each attendee leaves with the tools and insights they need to rise above the cubicle crowd by delivering exceptional workplace results from day one.

Outgrow Your Cubicle presentation outcomes:

• Lead by example—with or without a title! (or even a tie)
• Give greater value in key performance areas including communication, collaboration, and problem solving
• Implement ready-to-use strategies designed specifically for high potential young professionals.

Customization and Reinforcement: Jason’s presentation includes a confidential workplace data review, customized multi-page handout, and specific strategies designed for immediate implementation in your organization.