Frank Delano TOPICS: Marketing Branding FEE CATEGORY:* 15.0k to 20.0k TRAVELS FROM: New York Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Frank Delano: Program Outlines

Frank Delano’s Lectures & Workshops on Creating Brand WOW
The Message in Frank’s Brand Slam Lecture: “Winning Is All About Creating and Delivering Brand WOW! “
A “grand slam” is the ultimate hit a player can achieve in the game of baseball. In the game of business, a “brand slam” is the ultimate feat a company can achieve at a moment of time in its history. It’s that big hit that can catapult an old or new brand to global marketing stardom.

Frank’s lectures, workshops, and keynote speeches are about brand slams and those exceptional companies and individuals who have hit them. It’s about achieving brand “WOW,” which means delivering a devastating blow to your company’s competitors. He reveals the brilliance, inspiration, and business environment that can lead to a brand slam campaign. He highlights the leaders and looks at the execution of successful brand marketing. According to Frank, these are the people who helped separate their companies and products from the rest of the pack.

In “How to Hit a Brand Slam” lecture or workshop, Frank makes a power-hitting point: “Enough with the strategies, strategies, and more strategies, balls games are won when a player steps up to the plate and smacks one out of the ball park. There’s no strategy for that, just the human instinct to win.”

With Brand Marketing Knowledge Comes Empowerment
The success and future of every company rides on the consumers’ or buyers’ perceptions of its brands. CEOs are eager to know how their company can hit brand slams; VPs of marketing are looking for a “Big Idea” to catapult their company’s flagship brand to global marketing success; brand, advertising, and PR directors want to learn “how to create a great brand name” for launching a new product or service.
Attendees of Frank’s Lecture on “How to Hit a Brand Slam” will come away with timely and valuable insights to creating and delivering brand “WOW” in a global marketplace overcrowded with average brands.

A Challenging Brand-Naming Workshop
In Frank’s brand-naming workshop, attendees will learn his secrets for creating a great brand name. Plus, they will fully participate in developing and evaluating their name ideas for a new major product destined to have billion-dollar sales annually. Names generated by the workshop’s attendees will be tested against Frank’s seven proven principles for creating a great brand name. The interactive exercise is not only fun, it’s a real challenge for all the attendees.

A Memorable Lecture and Workshop on Hitting a Brand Slam
In his lecture on “How to Hit a Brand Slam,” some 125 different brands are shown to bring life to Frank’s observations on what it takes to achieve brand WOW today. We see many of the most memorable brand slams of the 20th century covering the best achievements in: brand names; advertising and PR campaigns; brand slogans; package, product, and retail store designs; product innovation; brand marriages; after-sales service,; paying attention to the details, and utilizing the gifts of outside and inside people. Throughout his lecture, Frank shares his brand marketing knowledge and experiences with his audience. A natural presenter, he is known to regale his audience with humorous and fascinating anecdotal brand stories, while at the same time reminding his audience that it’s about achieving “WOW” when it cones to your company’s brands.

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.