Frank Delano TOPICS: Marketing Branding FEE CATEGORY:* 15.0k to 20.0k TRAVELS FROM: New York Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Frank Delano: Books & Videos

BRAND SLAM: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns


A wake-up call for CEOs and product managers alike, Delano debunks overwrought strategic planning and loads your bases for the chance at a brand slam hit out of the marketing ballpark. Case studies and personal experience round out this remarkable call to action.

Creates a blueprint for latching onto bold ideas to create a 'brand slam,' like the one created by Walt Disney. Relates the author's personal style of marketing, with the flair of thinkers like Bijan and Ermeril Legasse, and the marketing campaigns of unique brandmaking companies like Volkswagon and Bag&Olufsen. For marketing professionals.
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The Omnipowerful Brand: America's No 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom


U.S. sales of Gewurztraminer wines suffer because customers find the name difficult to pronounce. Pathfinder was a good choice for Nissan's sport-utility vehicle because it reinforces the product's intended image. The hospital chain Medenco changed its corporate name to LifeMark to give it a stronger healthcare identity. Allegis was changed back to UAL Corporation because many thought Allegis sounded like a skin disease. Delano, head of a leading brand image and naming firm, explains the process of creating brand names. He gives hundreds of entertaining examples of good and bad brands and how a name conveys the essence of a product, stressing that companies need to support their established brands with attention to quality and service as well as advertising. This clearly written work is highly recommended for all business collections.?

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* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.